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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION: 

Bachelor of Commerce in Marketing 
SAQA QUAL ID QUALIFICATION TITLE
110952  Bachelor of Commerce in Marketing 
ORIGINATOR
NewBridge Graduate Institute (Pty)Ltd - Bank Avenue (formerly Centurion Akademie (Pty) Ltd) 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
CHE - Council on Higher Education  HEQSF - Higher Education Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
National First Degree  Field 03 - Business, Commerce and Management Studies  Marketing 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  360  Not Applicable  NQF Level 07  Regular-Provider-ELOAC 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Reregistered  EXCO 0821/24  2019-08-08  2027-06-30 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2028-06-30   2033-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This qualification does not replace any other qualification and is not replaced by any other qualification. 

PURPOSE AND RATIONALE OF THE QUALIFICATION 
Purpose:
The Bachelor of Commerce in Marketing is a three-year full-time qualification. This qualification prepares learners for professional careers in the field of marketing. Marketing is the art of understanding and satisfying consumer needs. The qualification wants to enable learners to master this specific art. It focuses on the professional skills and different competencies needed to equip learners to think strategically in the marketing environment. Learners obtain comprehensive exposure to the field of marketing, which enables them to address relevant marketing matters.

The qualification aims to provide the learner with the skills and knowledge on proven practices and application of theory covering research, the nature of consumers and their behaviour, sales, advertising, services marketing, brand communication, strategic marketing, and law and ethics in the marketing environment. The qualification also introduces learners to critical thinking skills by providing them with practical marketing principles, examples, case studies, research projects, and practical working experience Work Integrated Learning (WIL), all of which develop the learner's cognitive abilities and enable them to develop marketing strategies for their organisations.

Rationale:
Customers constantly pressurise organisations to act responsibly, to provide quality products and services, and to offer exceptional service. This qualification equips learners with the knowledge and skills to address decisions regarding product, price, distribution and promotion.

A qualified learner at this level is competent to pursue careers in product management, customer service management, customer relations management, strategic marketing, sales management, distribution management, brand management, advertising management, media planning, market research and promotions management. They can also consider careers at real estate agencies, advertising agencies, retailers and wholesalers and even to start their own businesses. 

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
Recognition of Prior Learning (RPL):
Learning that has been acquired through formal, informal and non-formal means is recognised for the fulfilment of the requirements of this qualification or part of the qualification. It is required that through assessment practices, the learner should demonstrate competence in the knowledge, skills, values and attitudes implicit in this qualification. Recognition of Prior Learning is performed by means of an Integrated Assessment as mentioned in the previous paragraph.

This Recognition of Prior Learning may allow for accelerated access to further learning. All recognition of Prior Learning is subject to quality assurance by the relevant accredited Education and Training Quality Assurance Body and is conducted by a registered workplace assessor.

Entry Requirements:
The minimum entry requirement for this qualification is:
  • National Senior Certificate, NQF Level 4.
    Or
  • Senior Certificate, NQF Level 4.
    Or
  • A related Higher Certificate, NQF Level 5, 120 Credits.
    Or
  • A related Advanced Certificate, NQF Level 6, 120 Credits. 
    		•

    RECOGNISE PREVIOUS LEARNING? 
    Y 

    QUALIFICATION RULES 
    This qualification consists of the following compulsory modules at Levels 5, 6 and 7 totalling 370 Credits.

    Compulsory Modules, Level 5, 120 Credits:
  • Marketing Management, 15 Credits.
  • Intro to Accounting for Marketing, 10 Credits.
  • Business Management 1a, 15 Credits.
  • Economics 1a, 10 Credits.
  • Research Methodology, 10 Credits.
  • Creative Marketing Design, 15 Credits.
  • Finance for Marketing, 10 Credits.
  • Business Management 1b, 10 Credits.
  • Economics 1b, 10 Credits.
  • Communication and Presentation, 15 Credits.

    Compulsory Modules, Level 6, 120 Credits:
  • Services and Relationship Marketing, 15 Credits.
  • Business Management 2a, 15 Credits.
  • Commercial Legislation, 10 Credits.
  • Marketing Research, 10 Credits.
  • Advertising and Sales Promotion, 10 Credits.
  • Personal Selling and Consumer Behaviour, 10 Credits.
  • Business Management, 15 Credits.
  • Business Ethics, 10 Credits.
  • Applied Marketing Research, 15 Credits.
  • Indigenous Marketing, 10 Credits.

    Compulsory Modules, Level 7, 130 Credits:
  • E-Marketing, 15 Credits.
  • Strategic Marketing, 15 Credits.
  • Business Management 3a, 15 Credits.
  • Research Project, 15 Credits.
  • Campaign Management, 15 Credits.
  • Brand Management, 15 Credits.
  • Retail and Channel Marketing, 15 Credits.
  • Business Management 3b, 15 Credits.
  • Personal Branding and E-Portfolio, 10 Credits. 
    		•

    EXIT LEVEL OUTCOMES 
    1. Applying the basic theoretical principles of marketing in opportunity identification and problem solving.
    2. Plan and execute research in marketing by gathering, analysing, synthesising and interpreting the relevant information correctly and reflecting on research undertaken.
    3. Demonstrate effective communication competence with the different role players in the marketing field and applying the theoretical principles of communication.
    4. Analyse and critically evaluate a marketing scenario; develop meaningful suggestions and advice to design and write a full marketing plan.
    5. Organise and co-ordinate resources and opportunities in the field of marketing by applying the relevant theoretical aspects and to reflect on the application.
    6. Utilise appropriate e-marketing technologies in expanding marketing coverage.
    7. Apply business skills within a retail and marketing environment by increasing profitability while building the brand of the organisation. 

    ASSOCIATED ASSESSMENT CRITERIA 
    Associated Assessment Criteria for Exit Level Outcome 1:
  • The basic theoretical principles of marketing management are demonstrated in their competence to apply problem identification and solving techniques and reflect on the applications made.
  • Explore the key components of the marketing mix.
  • Distinguish between concepts related to marketing management.
  • Research the techniques to identify opportunities.

    Compare theories regarding problem solvingAssociated Assessment Criteria for Exit Level Outcome 2:
  • Marketing research methodology is implemented in planning and executing research by gathering, analysing, synthesising and interpreting data correctly, and by formulating recommendations after reflecting on the research undertaken.
  • Steps in research methodology.
  • Differentiate between qualitative and quantitative research.
  • Theory regarding data collection.
  • Creating a research report and making recommendations.

    Associated Assessment Criteria for Exit Level Outcome 3:
  • Effective communication competence with the different role players in the marketing management field is explored by analysing and applying the theoretical principles of communication, both oral and written.
  • Analysing concepts regarding the communication theories.
  • Exploring marketing as a form of communication.
  • Compare different communication models to different marketing scenarios.

    Associated Assessment Criteria for Exit Level Outcome 4:
  • Marketing plan concepts and theory are used by analysing and critically evaluating a real-life scenario and creating a full marketing plan.
  • Research concepts regarding the creation of a marketing plan.
  • Different steps in developing a marketing plan.
  • Designing a marketing strategy.

    Associated Assessment Criteria for Exit Level Outcome 5:
  • The theoretical aspects regarding resources and opportunities in the field of marketing are assessed organising, co-ordinating and applying it to different scenarios.
  • Define resources and opportunities.
  • Distinguish between concepts related to resources.
  • Analysing opportunities by applying principles of strategic management.

    Associated Assessment Criteria for Exit Level Outcome 6:
  • Knowledge of e-marketing are utilised by developing an e-portfolio with the purpose to expand visibility and marketing coverage.
  • Identify the different e-marketing platforms.
  • Investigating concepts regarding to social media marketing.
  • Research international trends in e-marketing.

    Associated Assessment Criteria for Exit Level Outcome 7:
  • Specialised knowledge and business skills are applied by combining business management competencies with brand building techniques in creating solutions to increase profitability.
  • Investigating the phenomenon of brand building.
  • Differentiate between concepts regarding profitability, management skills and business management.

    Integrated Assessment:
    Assessment practices must be open, transparent, fair, valid, and reliable and ensure that no learner is disadvantaged. Learning, teaching and assessment are in line with each other. All assessments are moderated by peer staff and evaluated in terms of clarity, validity and reliability. In the case of summative assessment such as examinations, the paper and the memorandum are subjected to moderation.

    The term 'Integrated assessment' implies that theoretical and practical (including Work Integrated Learning (WIL)) components should be assessed together. During integrated assessments the assessor should make use of formative and summative assessment methods and assess combinations of practical, applied, foundational and reflective competencies.

    A variety of methods must therefore be used in assessment. Tools and activities must be appropriate to the context in which the learner is working. Where it is not possible to assess the learner in the workplace or on-the-job, simulations, case studies and other similar techniques should be used to provide a context appropriate to the assessment. 
    		•

    INTERNATIONAL COMPARABILITY 
    This qualification is benchmarked with the University of Memphis' Degree in Marketing as well as with the Bachelor of Science in Marketing from the RIT Dubai University because they have also a substantial e-Marketing component. The degrees differ in the sense that the Memphis Degree has Calculus and Supply Chain as subjects, where the Dubai and CA's qualifications have a variety of different marketing subjects on which they focus. The CA qualification has subjects that none of the other two have, namely subjects such as Indigenous Marketing; Creative Marketing Design; Campaign Management etc, which makes it a degree which specialise more on marketing and less on general business management subjects. This is also the competitive advantage of CA's qualification on national level. 

    ARTICULATION OPTIONS 
    This qualification allows possibilities for both horizontal and vertical articulation.

    Horizontal Articulation:
  • Bachelor of Commerce in Accounting, Level 7.

    Vertical Articulation:
  • Bachelor of Commerce Honours in Marketing, Level 8. 
    		•

    MODERATION OPTIONS 
    N/A 

    CRITERIA FOR THE REGISTRATION OF ASSESSORS 
    N/A 

    NOTES 
    N/A 

    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
     
    NONE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. NewBridge Graduate Institute (Pty)Ltd - Bank Avenue (formerly Centurion Akademie (Pty) Ltd) 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.