SAQA

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SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED QUALIFICATION:

Postgraduate Diploma in Marketing

SAQA QUAL ID	QUALIFICATION TITLE
110929	Postgraduate Diploma in Marketing
ORIGINATOR
Mangosuthu University of Technology
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY			NQF SUB-FRAMEWORK
-			HEQSF - Higher Education Qualifications Sub-framework
QUALIFICATION TYPE	FIELD		SUBFIELD
Postgraduate Diploma	Field 03 - Business, Commerce and Management Studies		Marketing
ABET BAND	MINIMUM CREDITS	PRE-2009 NQF LEVEL	NQF LEVEL	QUAL CLASS
Undefined	120	Not Applicable	NQF Level 08	Regular-Provider-ELOAC
REGISTRATION STATUS		SAQA DECISION NUMBER	REGISTRATION START DATE	REGISTRATION END DATE
Reregistered		EXCO 0821/24	2019-08-08	2027-06-30
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2028-06-30		2031-06-30

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This qualification does not replace any other qualification and is not replaced by any other qualification.

PURPOSE AND RATIONALE OF THE QUALIFICATION

Purpose:
The purpose of the Postgraduate Diploma in Marketing is to provide learners with skills work or promoted into the middle and senior management within organisations. Therefore, this qualification will contribute in growing strategic marketing skills base for the industry at large. Also, the qualification will provide a gateway for those who would want to study further and join academia. Qualifying learners can effectively function at strategic level of any organisation and also give them leverage to lead global campaigns.

The qualifying learner will be able to:

Develop effective high-level strategic marketing plans in line with an organisation's corporate and business strategic intent.

Plan, organise, direct and control an event or project to achieve the set marketing objectives or devise solutions to business problems.

Evaluate and analyse the dynamics impacting on global marketing environment to be able to lead organisation's global marketing campaigns.

Plan for sourcing and storage or raw materials, manufacturing and storage of the product, and distribution of the product to the shop floor.

Undertake a marketing audit and develop strategic options to make strategic decisions.

Apply marketing research skills to evaluate, investigate, explore, and determine marketing, market and business problems.

Rationale:
This qualification will address the needs of marketers who aspire to function at corporate decision-making level in any business organisation. Marketing Leadership and Planning, Analysis and Strategic Decision, and Managing Corporate Reputation, are listed as the first, fourth and fifth critical skills required to operate in marketing at corporate level with regard to the curriculum of this qualification.

Furthermore, this qualification will:

Enable learners to function in specialised fields of general and marketing management, thereby preparing them to develop into Chief Executives of business organisations.

Equip executives operating at corporate level to initiate and manage marketing projects methodically and successfully in order to accomplish corporate goals.

There are many people either employed at middle and strategic marketing levels without a formal marketing qualification. For example, the Marketing Association of South Africa (MASA, 2019), in response to this gap recalibrated their designations to Strategic, Tactical and Operational levels. The emphasis was on the strategic marketing skills which were deemed to be in short supply. Therefore, this qualification will complement other approaches such as that by MASA to close this gap for the industry in need of strategic marketing skills.

A MASA representative serve in the industry Advisory Committee of the institution. The institution has set a Marketing Students Charter with MASA to facilitate learners' ease of entry into the professional ranks of the industry.

The qualification is in pursuit and achieving of its exit level outcomes will enhance learners' employability, and provide a pool of strategic marketers to the industry, and a socio-cultural literate and sensitive individuals leading marketing campaigns, which of late has been found wanting on the transformative marketing front.

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

Recognition of Prior Learning (RPL):
A prospective learner who does not have a prerequisite qualification, but has sufficient formal and informal training or has developed satisfactory skills in the area of expertise required, may apply for admission to the Postgraduate Diploma in Marketing in terms of the University's Recognition of Prior Learning (RPL) Policy. The prospective learner without National Qualifications Framework (NQF) Level 7 or the prerequisite qualification but who has extensive non formal and informal prior learning that is similar to the entry level requirements for Postgraduate Diploma in Marketing, will be considered for advanced standing as stipulated in the University's RPL Policy.

The assessment of RPL learner for advanced standing admission to the Postgraduate Diploma in Marketing will be done in accordance with the rules of the University's Procedures for Assessment of RPL. Furthermore, it will be obligatory for the learner to submit a completed application form together with a Portfolio of Evidence (PoE) indicating how he/she meets the department's criteria for entry into the qualification in accordance with the RPL policy. After the RPL documents for admission are acknowledged by the Head of Department, they will then serve at various statutory structures of the University for approval namely; Faculty Quality Assurance Committee, Faculty Board, Academic Planning Committee and then ultimately by Senate.

Entry Requirements:
The minimum entry requirement for this qualification is:

Advanced Diploma in Marketing, NQF Level 8.

RECOGNISE PREVIOUS LEARNING?

QUALIFICATION RULES

This qualification consists of the following compulsory and elective modules at National Qualifications Framework Level 8 totalling 120 Credits.

Compulsory Modules:

Supply Chain Management, 20 Credits.

Marketing Leadership and Planning, 16 Credits.

Project Management in Marketing, 16 Credits.

Managing Corporate Reputation, 16 Credits.

Analysis and Strategic Decision, 16 Credits.

Research Methodology, 36 Credits.

EXIT LEVEL OUTCOMES

1. Develop effective high-level strategic marketing plans in line with an organisation's corporate and business strategic intent.
2. Plan, organise, direct and control an event or project to achieve the set marketing objectives or devise solutions to business problems.
3. Evaluate and analyse the dynamics impacting on global marketing environment to be able to lead organisation's global marketing campaigns.
4. Plan for sourcing and storage or raw materials, manufacturing and storage of the product, and distribution of the product to the shop floor.
5. Undertake a marketing audit and develop strategic options to make strategic decisions.
6. Apply marketing research skills to evaluate, investigate, explore, and determine marketing, market and business problems.
NB: These Exit Level Outcomes were submitted in May 2019 in our response to SAQA CONCERNS correspondence dated 26 April 2019, and were accepted as adequate.

ASSOCIATED ASSESSMENT CRITERIA

The following Associated Assessment Criteria will be applied in an integrated manner across the Exit Level Outcomes.

Master the strategic planning process with particular attention to environmental audit to assess the relevancy of the organisation's mission and vision and to formulate strategic marketing objectives.

Translate strategic marketing objectives to marketing tactics to allow for the effective implementation of the set objectives.

Evaluate implemented strategic plans using appropriate evaluation methods and devise corrective action (if necessary) to improve the planning process and firm's performance.

Apply and adhere to project management tenets in managing marketing projects to achieve set marketing objectives.

Evaluate global marketing environment to identify various dimensions that make it so different from local operating environments.

Use information from global marketing environment audits to plan and implement marketing campaigns of a global scale.

Manage and coordinate both input and output inventory well within the confines of all relevant laws and in conformance to the tenets of corporate governance.

Optimise supply and value chains to obtain sustainable competitive advantage.

Integrated Assessment:
Assessments will be comprised of:

3x formative assessments in five courses in exclusion of Research Methodology that would constitute a year mark which contributes 40% of the final mark.

A written summation assessment (examination) is written in five modules at the end of the academic year which contributes 60% of the final mark.

With regard to the one course i.e. Research Methodology, continuous assessment accumulating towards 100% per annum will be done on the progress of the research proposal. No summative assessment (examination) will be written in this regard.

INTERNATIONAL COMPARABILITY

This qualification is comparable to the qualifications offered by the following international countries in terms of the following:

The three qualifications listed above carry 120 Credits and apply marketing theory to real-world situations through case studies and employer-based projects and covers areas such as research methodology (dissertation), global marketing, marketing planning and marketing strategy.

Even though these qualifications differ in the number and naming of modules offered, they however, conceptually cover the same content centred on the strategic element and role of marketing within a business.

The other three international qualifications prepare students interested in doing research at Master's level. However, the Postgraduate Diploma in Marketing fashionably integrates Analysis and Strategic Decision, Supply Chain Management and Project Management as vital in a strategic impetus of an organisation.

The three international qualifications are as follows:

United Kingdom, University of Brighton, Postgraduate Diploma in Marketing.

New Zealand, AUT University, Postgraduate Diploma in Marketing.

Zambia, Zambia Institute of Marketing, Postgraduate Diploma in Marketing.

ARTICULATION OPTIONS

This qualification allows possibilities for both vertical and horizontal articulation.

Horizontal Articulation:

Postgraduate Diploma in Human Resources, NQF Level 8.

Vertical Articulation:

Master of Commerce Degree in Business Management specialising in Marketing, NQF Level 9.

MODERATION OPTIONS

N/A

CRITERIA FOR THE REGISTRATION OF ASSESSORS

N/A

NOTES

N/A

LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION:

NONE

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

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