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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION: 

Bachelor of Commerce Honours in Marketing Management 
SAQA QUAL ID QUALIFICATION TITLE
110895  Bachelor of Commerce Honours in Marketing Management 
ORIGINATOR
University of KwaZulu-Natal 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
-   HEQSF - Higher Education Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
Honours Degree  Field 03 - Business, Commerce and Management Studies  Marketing 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  120  Not Applicable  NQF Level 08  Regular-Provider-ELOAC 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Registered-data under construction  EXCO 0324/24  2024-07-01  2027-06-30 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2028-06-30   2031-06-30  

Registered-data under construction

The qualification content is currently being updated for the qualifications with the status “Registered-data under construction” or showing “DETAILS UNDER CONSTRUCTION” to ensure compliance with SAQA’S Policy and Criteria for the registration of qualifications and part-qualifications on the National Qualifications Framework (NQF) (As amended, 2022). These qualifications are re-registered until 30 June 2027 and can legitimately be offered by the institutions to which they are registered.

 

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

PURPOSE AND RATIONALE OF THE QUALIFICATION 
Purpose:
To produce citizens who understand the concepts and principles underlying Marketing Management. They will provide the skills and expertise highly needed in the community for doing market research and managing marketing enterprises.

Rationale:
The qualification is designed to provide the learner with an understanding and working application of the principles essential to the effective management of organisations, with a specialisation in the Marketing function. Graduates would be able to provide the skills and expertise highly needed in the community for doing market research and managing marketing enterprises. It provides and offers the skills, knowledge and understanding of marketing that are essential for analysis of market conditions, development of marketing strategies, product and brand development, pricing, distribution (local and international), integrated marketing communication and interaction with the customer. 

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
Recognition of Prior Learning (RPL):
The institution accepts the principle underlying outcomes-based, source-based and life-long learning, in which considerations of articulation and mobility play a significant role, and subscribes to the view that Recognition of Prior Learning, whether acquired by formal education curricula at this or another institution or informally (by experience) is an indispensable element in deciding on admission to and awarding credits in an explicitly selected teaching-learning qualification of the institution.

A learner who falls outside of the formal qualifications system, but who can demonstrate (through the production of substantial and satisfactory evidence) experiential or work-based learning or a non-formal qualification (or a combination), may be considered for admission and/or for the Recognition of Prior Learning for the achievement of the qualification in part or in full. A learner who after such assessment, is deemed to have sufficient potential, but is in need of further academic development, must be directed to other suitable learning qualifications prior to admission or to parallel qualifications after admission.

Entry Requirements:
The minimum entry requirement for this qualification is:
  • Appropriate Bachelor's Degree in Marketing, Level 7. 
    		•

    RECOGNISE PREVIOUS LEARNING? 
    Y 

    QUALIFICATION RULES 
    This qualification consists of the following compulsory and elective modules at Level 8 totalling 128 Credits.

    Compulsory Modules, 64 Credits:
  • Strategic Marketing, 16 Credits.
  • Research Methodology in Marketing, 16 Credits.
  • Marketing Research Project, 32 Credits.

    Elective Modules, 64 Credits (Choose Four):
  • Advanced Tourism Marketing, 16 Credits.
  • Strategic Brand Management, 16 Credits.
  • Business to Business Marketing, 16 Credits.
  • Advanced Marketing Planning, 16 Credits.
  • Advanced Topics in Marketing, 16 Credits.
  • Advanced Topics in Advertising, 16 Credits.
  • Global Marketing, 16 Credits.
  • Strategic Supply Chain Management and Project Management, 16 Credits.
  • Advanced Purchasing and Operations Management (Inbound Logistics). 16 Credits.
  • Advanced Transport and Physical Distribution (Outbound Logistics), 16 Credits. 
    		•

    EXIT LEVEL OUTCOMES 
    1. Demonstrate an understanding of the general principles underlying Marketing Management.
    2. Conduct and report research.
    3. Apply own learning in an integrated way to analyse a specific area related to own work context to identify problems.
    4. Apply the relevant theoretical frameworks to recommend solutions to identified problem areas. 

    ASSOCIATED ASSESSMENT CRITERIA 
  • Diagnose complex marketing situations.
  • Formulate practical solutions for the Marketing Management context.
  • Display a familiarity with a repertoire of good practice models for marketing management by applying them to real life situations.
  • Evaluate the impact of the environment from a Marketing Management perspective.
  • Evaluate the impact of the economy from a Marketing Management perspective.
  • Formulate coherent strategic policies.

    Integrated Assessment:
    Each module will be assessed through an integrated individual written assignment, in addition to a range of oral and written, group and individual class assignments in order to give learners the opportunities to demonstrate a variety of competencies. The final module assignment requires learners to apply their learning in an integrated way to analyse a specific area related to their work context in a work-based assignment and to apply the theoretical frameworks to recommend solutions to identified problem areas.
    The practitioner research project assesses the ability of learners to integrate themes from different modules appropriately to a real scenario. Assessment methods will include research projects, individual oral and written assignments and presentations. 
    		•

    ARTICULATION OPTIONS 
    This qualification allows possibilities for both vertical and horizontal articulation.

    Horizontal Articulation:
  • Bachelor of Commerce Honours in Business Marketing, Level 8.
  • Postgraduate Diploma in Strategic Brand Management, Level 8.

    Vertical Articulation:
  • Master of Commerce in Marketing Management, Level 9.
  • Master of Commerce in Marketing, Level 9. 
    		•

    MODERATION OPTIONS 
    N/A 

    CRITERIA FOR THE REGISTRATION OF ASSESSORS 
    N/A 

    NOTES 
    N/A 

    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
    When qualifications are replaced, some (but not all) of their learning programmes are moved to the replacement qualifications. If a learning programme appears to be missing from here, please check the replaced qualification.
     
    NONE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.