SAQA

All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.

SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED QUALIFICATION:

Master of Marketing

SAQA QUAL ID	QUALIFICATION TITLE
109761	Master of Marketing
ORIGINATOR
Cape Peninsula University of Technology
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY			NQF SUB-FRAMEWORK
-			HEQSF - Higher Education Qualifications Sub-framework
QUALIFICATION TYPE	FIELD		SUBFIELD
Master's Degree	Field 03 - Business, Commerce and Management Studies		Marketing
ABET BAND	MINIMUM CREDITS	PRE-2009 NQF LEVEL	NQF LEVEL	QUAL CLASS
Undefined	180	Not Applicable	NQF Level 09	Regular-Provider-ELOAC
REGISTRATION STATUS		SAQA DECISION NUMBER	REGISTRATION START DATE	REGISTRATION END DATE
Reregistered		EXCO 0821/24	2021-07-01	2027-06-30
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2028-06-30		2031-06-30

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This qualification replaces:

Qual ID	Qualification Title	Pre-2009 NQF Level	NQF Level	Min Credits	Replacement Status
78762	Master of Technology: Marketing	Level 8 and above	NQF Level 09	120	Complete

PURPOSE AND RATIONALE OF THE QUALIFICATION

Purpose:
The qualified learner will be able to conduct independent research under guidance in a chosen field and contribute to knowledge production in that field. The research problem, its justification, research process and outcome are reported in a dissertation which complies with the generally accepted norms for research at that level.

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

Recognition of Prior Learning (RPL):
The qualification will be awarded to a learner who has provided evidence that the stated competence of the qualification has been achieved through experience that complies with the stated specified outcomes.

Entry Requirements:

NQF Level 8 qualification in the relevant field.

RECOGNISE PREVIOUS LEARNING?

QUALIFICATION RULES

The qualification will be awarded to a learner who has provided evidence to the satisfaction of the assessors that the stated competence of the qualification, as detailed in the specified outcomes, has been achieved, either through education and training in a single provider's learning programme, or through experience that complies with the stated specified outcomes.

EXIT LEVEL OUTCOMES

1. Demonstrate knowledge and understanding of the field/area of investigation.
2. Apply research methods and techniques appropriately and correctly.

Specified Outcomes:
1.1 Demonstrate knowledge of the scope of relevant knowledge in the selected field/area of research (c) (30 Credits) NQF 8.
1.2 Demonstrate understanding of the chosen field (c) (30 Credits) (NQF 8).

2.1 Select appropriate research methods for the investigation (c) (20 Credits) (NQF 7 & 8).
2.2 Apply the scientific method correctly in the research process (c) (20 Credits) (NQF 7 & 8).
2.3 Apply research tools effectively and correctly in the research process (c) (20 Credits) (NQF 7 & 8).

Critical Outcomes:

Identifying and solving problems in which responses display that responsible decisions using critical and creative thinking have been made.

Working effectively with others as a member of a team, group, organisation, community.

Organising and managing oneself and one's activities responsibly and effectively.

Collecting, analysing, organising and critically evaluating information.

Using science and technology effectively and critically showing responsibility towards the environment and health of others.

Demonstrating and understanding of the world as a set of related systems by realising that problem solving contexts do not exist in isolation.
Contributing to the full development of each learner and the social and economic development of the society at large, by making it the underlying intention of any programme of learning to make an individual aware of the importance of:

Reflecting and exploring a variety of strategies to learn more effectively.

Participating as a responsible citizen in the life of local, national and global communities.

Being culturally and aesthetically sensitive across a range of social contexts.

Exploring education and career opportunities.

Developing entrepreneurial opportunities.

ASSOCIATED ASSESSMENT CRITERIA

1.1 The listed and cited literature of the literature survey and the exposition of the research reflects familiarity with relevant and recent trends in technologies, techniques, models and theories in the chosen field.
1.2 Models, principles, theories, techniques and methodologies in the chosen field are analysed, explained and juxtaposed correctly in oral presentations and/or the written record of research.

2.1 The use of literature surveys/experimentation/correlation/casual analysis is justified fully and correctly in oral presentations and the written record of research.
2.2 The research problem is clearly identified, defined and detailed in the research proposal.

The stated hypothesis directs the investigation.

Logical interpretation of data reflects clear understanding of the relationship between facts in the study and the ability to evaluate contradictory information.

2.3 Information sources are used correctly and appropriately and includes a range of media.

Information technology skills are applied effectively in information searches, data analyses, data presentation, and the production of the dissertation.

The appropriate mathematical and statistical methods are applied correctly to quantitative and qualitative data.

The inferences, interpretations and conclusions from measurements and statistical analyses are valid.

Language and numeracy skills are applied effectively and correctly in communicating the research problem, its investigation, outcome and recommendations clearly.

Integrated Assessment:
Continuous assessment of research work. Summative assessment on the completion of the dissertation based on the oral and written forms of presentation.

INTERNATIONAL COMPARABILITY

N/A

ARTICULATION OPTIONS

Vertical Articulation:
Doctor of Technology in Marketing.

MODERATION OPTIONS

N/A

CRITERIA FOR THE REGISTRATION OF ASSESSORS

N/A

NOTES

While South Africa still had Technikons, all of their qualifications were registered under the Committee of Technikon Principals (CTP). After the Technikons became Universities of Technology or merged with Universities, the qualifications were registered under each of these institutions, and the CTP qualifications fell away (hence the end date of 2006, above). Where relevant, replacement information is shown in the table above.

LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION:

When qualifications are replaced, some (but not all) of their learning programmes are moved to the replacement qualifications. If a learning programme appears to be missing from here, please check the replaced qualification.

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PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

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