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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION: 

Advanced Diploma in Hospitality Management 
SAQA QUAL ID QUALIFICATION TITLE
108860  Advanced Diploma in Hospitality Management 
ORIGINATOR
Central University of Technology, Free State 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
CHE - Council on Higher Education  HEQSF - Higher Education Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
Advanced Diploma  Field 11 - Services  Hospitality, Tourism, Travel, Gaming and Leisure 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  120  Not Applicable  NQF Level 07  Regular-Provider-ELOAC 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Reregistered  EXCO 0821/24  2019-02-13  2027-06-30 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2028-06-30   2031-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This qualification does not replace any other qualification and is not replaced by any other qualification. 

PURPOSE AND RATIONALE OF THE QUALIFICATION 
Purpose:
The qualification serves two purposes. Firstly, there will be a continuing professional development of the students through the inculcation of a deeper and more systematic understanding of current thinking, practice, theory and methodology in an area of specialisation.

Secondly it will prepare students for Postgraduate study through achieving a closer acquaintance with the theories, methodologies and practices in specific academic disciplines such as Strategic and Financial Management. The students will also develop an improved ability to formulate, undertake and resolve more complex theoretical and practice-related problems and tasks through the selection and use of appropriate methods and techniques.

Rationale:
Globally and also in South Africa (SA), the tourism industry not only employs a large number of people but the industry also grows faster than the rest of the economy. While simple services will be in demand all the time there will always be a need for those who want to improve their understanding of the industry towards a next level. The hospitality industry forms the largest sub-sector of the Tourism industry.

The National Skills Development Strategy (NSDS) III for 2011 to 2016 follows the integration of higher and further education and skills development into a single Department of Higher Education and Training. The strategy promotes partnerships between employers, public education institutions (Further Education and Training (FET) colleges, universities, universities of technology), private training providers and Sector Education and Training Authorities (SETAs). Priority is given to strengthening the relationship between public colleges and universities and the SETAs, as well as with employers. It also ensures increased access to training and skills development opportunities and achieve the fundamental transformation of inequities linked to class, race, gender, age and disability in our society. It attempts to address the challenges of skills shortages and mismatches in the country and improve productivity in the economy. The strategy consists of 8 goals, 16 outcomes and 38 outputs to be achieved mainly by SETAs in collaboration with the Department of Higher Education and Training (DHET), FET Colleges, Universities and the NSF. 

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
Recognition of Prior Learning (RPL):
RPL of students will be conducted on an individual basis in accordance with the Recognition of Prior Learning (RPL) policy of the Central University of Technology (CUT). A functional system for RPL is in place at the CUT.

RPL applications for the institution are received by the Centre for Assessments and Graduations. The candidates are required to complete an RPL application document. Accompanying the RPL application must be certified copies of all previous qualifications and a comprehensive portfolio of evidence, reflecting on extensive work learning. Once the institution's RPL coordinator has deemed the RPL application as being complete, the portfolio will be sent to the Faculty of Health and Environmental Sciences for assessment. The faculty's RPL committee assesses the candidate's portfolio thoroughly against the relevant learning outcomes.

Entry Requirements:
The following minimum entry requirements will apply to this qualification:
  • A 360 Credit Diploma at Level 6.
    Or
  • 360 Credit National Diploma. Proficiency in Academic English on Level 6. 
    		•

    RECOGNISE PREVIOUS LEARNING? 
    Y 

    QUALIFICATION RULES 
    This qualification consists of compulsory modules at Level 7 totalling 120 Credits:
  • Strategic Management, 32 Credits.
  • Research Methodology, 24 Credits.
  • Hospitality Marketing, 16 Credits.
  • Hospitality Financial Management, 32 Credits.
  • Hospitality Industrial Law, 16 Credits. 
    		•

    EXIT LEVEL OUTCOMES 
    1. Demonstrate an understanding of individual and corporate issues in strategic change.
    2. Conduct a mini-research project and make a final presentation of the results thereof.
    3. Demonstrate the ability to formulate rationale and implement steps of a hospitality marketing project.
    4. Formulate and implement comprehensive plans for the development of aspects of hospitality at the various geographical levels. 

    ASSOCIATED ASSESSMENT CRITERIA 
    Associated Assessment Criteria for Exit Level Outcome 1:
  • Explain the importance of leadership within an organisation.
  • Explain the unique role of the vision and mission statements in the formulation of a strategy in each case.
  • Discuss the challenges related to the practical implementation of a strategy are discussed.
  • The opportunities and threats related to change dynamics are discussed.
  • The commonalities and unique features of two change models are identified.

    Associated Assessment Criteria for Exit Level Outcome 2:
  • The different kind of contributions made by Positivism and Interpretivism are explained.
  • A literature review is completed incorporating all relevant aspects of the research project.
  • An example of an experimental and a non-experimental research design is compared.
  • Appropriate research instruments are developed.
  • Consult a research report to investigate how a research project is planned.
  • Data is collected and statistically processed.
  • Data is collected and interpreted correctly.
  • A report is written on the project and presented according to the provided guidelines.

    Associated Assessment Criteria for Exit Level Outcome 3:
  • A Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis of two competitor profiles in view of critical success factors in Hospitality marketing is conducted.
  • The difference between Strengths and Opportunities in terms of a strategy is explained.
  • A mission and a set of goal statements for marketing are formulated.
  • The elements of a hospitality project that appeal to the priorities of a selected market segmentation are explained.
  • Theory and practice regarding product and price strategies are discussed and explained.
  • Promotion and distribution strategies are discussed and explained.
  • A comparison between services marketing and internal marketing is completed.

    Associated Assessment Criteria for Exit Level Outcome 4:
  • Political aspects of the hospitality industry are determined and explained.
  • The features that identify a specific hospitality project as a "development" are discussed.

    Integrated Assessment:
    State the assessment undertaken to determine the learners' applied competence and successful completion of learning in the qualification. This could include reference to formative and summative assessment; ratio of assignment work to academic examinations; the role of Work Integrated Learning; other forms of integrated learning; and its assessment.

    Assessments are required to preferably start with situations and required decisions found within an industrial setting. This enables the qualification and its lecturers to achieve the required integration of assessment which by definition means to:
  • Treat a number of outcomes together.
  • Treat a number of assessment criteria together.
  • Promote an awareness of the connections and relationships between the knowledge, processes and skills inside the different modules.
  • Practice a combination of assessment methods and instruments used to achieve outcome/outcomes.
  • Collect naturally occurring evidence (such as in the workplace setting).
  • Acquire evidence from other sources, such as supervisors' reports, testimonials, portfolios of work previously done, logbooks or journals.

    Integrated assessment takes the form of an appropriate variety of assessment methods for example: written and oral examinations, problem-solving assignments, projects, presentations, case studies, portfolios, visual diaries, journals, field work and the assessment of competence through simulated and actual work integrated learning. This variety of assessment methods helps to increase assessment opportunities and encourage academic success of the students. It also provides the opportunity for all students to excel in one or more methods of assessment creating a culture of success.

    Formative and continuous assessment, such as classroom polls, discussions, activities, one-minute papers and continuous tests will take place throughout the year. Summative assessments, such as mid-term examinations, final projects and presentations will be conducted at the end of term 2 and term 4.
    Assessors are required to adhere to and maintain strict security guidelines during the compilation of assessment question papers and memoranda. 
    		•

    INTERNATIONAL COMPARABILITY 
    Name of international institution:
  • Australian Professional Skills Institute.

    Title of qualification:
  • Advanced Diploma Hospitality Management.

    Similarities:
  • Core subjects such as Business plans, Finance and budgeting, Human resources management, Marketing management and Hotel and resort management compares well with this application qualification where Strategic Management, Hospitality Marketing and Hospitality Financial Management are core modules.

    Differences:
  • 26 weeks duration, if student has a Diploma, required workplace training.

    Name of international institution:
  • Otago Polytechnic in New Zealand.

    Title of qualification:
  • Graduate Diploma in Hotel Management.

    Similarities:
  • 1-year full time.
  • Subjects such as Services Marketing Management and Strategic Management similar to this envisaged qualification.

    Differences:
  • Three-month credit bearing internship, not part of this envisaged qualification.

    Name of international institution:
  • The Hotel School Sydney Melbourne.

    Title of qualification:
  • Graduate Diploma in International Tourism and Hotel Management.

    Similarities:
  • Electives in Accounting for Managers, Marketing.
  • Leading and Managing People, Tourism and Hospitality Management similar to this envisaged qualification.

    Differences:
  • Electives. 
    		•

    ARTICULATION OPTIONS 
    This qualification has the following articulation possibilities:
    Vertical Articulation:
  • Postgraduate diploma, Level 8.

    Horizontal Articulation:
  • Bachelor's Degree in Hospitality Management, Level 7. 
    		•

    MODERATION OPTIONS 
    N/A 

    CRITERIA FOR THE REGISTRATION OF ASSESSORS 
    N/A 

    NOTES 
    N/A 

    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
     
    NONE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Central University of Technology, Free State 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.