All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source. |
SOUTH AFRICAN QUALIFICATIONS AUTHORITY |
REGISTERED QUALIFICATION: |
Advanced Diploma in Marketing |
SAQA QUAL ID | QUALIFICATION TITLE | |||
101896 | Advanced Diploma in Marketing | |||
ORIGINATOR | ||||
Tshwane University of Technology (TUT) | ||||
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY | NQF SUB-FRAMEWORK | |||
CHE - Council on Higher Education | HEQSF - Higher Education Qualifications Sub-framework | |||
QUALIFICATION TYPE | FIELD | SUBFIELD | ||
Advanced Diploma | Field 03 - Business, Commerce and Management Studies | Marketing | ||
ABET BAND | MINIMUM CREDITS | PRE-2009 NQF LEVEL | NQF LEVEL | QUAL CLASS |
Undefined | 120 | Not Applicable | NQF Level 07 | Regular-Provider-ELOAC |
REGISTRATION STATUS | SAQA DECISION NUMBER | REGISTRATION START DATE | REGISTRATION END DATE | |
Reregistered | EXCO 0821/24 | 2021-07-01 | 2027-06-30 | |
LAST DATE FOR ENROLMENT | LAST DATE FOR ACHIEVEMENT | |||
2028-06-30 | 2031-06-30 |
In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise. |
This qualification does not replace any other qualification and is not replaced by any other qualification. |
PURPOSE AND RATIONALE OF THE QUALIFICATION |
Purpose:
This qualification is suitable for continuing professional development by enabling the learner to develop an understanding of contemporary marketing functions which includes independent decision-making, analytical approaches and relevant cutting-edge technologies. This qualification is aimed at empowering learners with focused and applied specialisation which meets the requirements of a specific niche in the labour market. This involves specific knowledge and skills so as to enable learners to perform at operational levels within a multi-disciplinary marketing environment. Qualifying learners will have had the opportunity to deepen their knowledge and skills in their chosen specialisation area as well as in the general areas of Marketing. Learners will also be introduced to Quantitative Techniques such as research methodologies and techniques. The qualification further enables graduates to gain insight into the practices of the marketing industry as well as the ability to face managerial challenges in order to maximise the marketing operations. On completion of the qualification, graduates will be able to plan, develop, implement and manage marketing strategies. Rationale: The field of marketing is expanding into areas of specialisation that requires highly specialised knowledge and skills relating to both the industry and academia. The industry reported a demand for employees with extended knowledge and skills at the Advance Diploma level. For this reason, three areas of specialisation are incorporated making the qualification more suitable for industry requirements. The diversity of specialisation serves a further purpose in that it prepares learners for continuous studies in the selected areas of specialisation. The Advanced Diploma in Marketing will prepare graduates to operate in specialised areas within the marketing discipline and was therefore designed to allow learners a choice between the specialisation areas of Professional Selling, Digital Marketing and Integrated Brand Communication, thus providing specific career pathways in the marketing arena. This qualification offers students access to Postgraduate studies. Completion of the Advanced Diploma in Marketing may be presented for entry into the Postgraduate Diploma in Marketing. |
LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING |
Recognition of Prior Learning (RPL):
This qualification may be achieved in part through the recognition of relevant prior learning which includes formal, informal and non-formal learning and through prior experience as a practitioner in the field of Marketing. A structured means for the assessment of individual learners will be developed against the Exit Level Outcomes of the qualification on a case-by-case basis and assessment is done by means of Integrated Assessment strategies. Such procedures, and the assessment of individual cases, are subject to moderation by independent-assessors. The learner will be thoroughly briefed on the mechanism to be used and support and guidance that will be provided. The necessary evidence as required by the Exit Level Outcomes, and presented by the learner, should meet the following principles: currency of evidence, sufficiency of evidence, validity of evidence and authenticity of evidence. If the learner is able to demonstrate competence in the knowledge, skills, values and attitudes implicit in this qualification the appropriate credits will be assigned to the learner. Entry Requirements: The minimum admission requirement for this qualification is: Or Or |
RECOGNISE PREVIOUS LEARNING? |
Y |
QUALIFICATION RULES |
This qualification consists of compulsory and elective modules at Level 7 totalling 120 Credits.
Compulsory Modules, Level 7, 90 Credits: Electives Modules, Level 7, 30 Credits (Choose one): |
EXIT LEVEL OUTCOMES |
1. Demonstrate integrated knowledge of the central areas of the field and practices of marketing, including an understanding of and an ability to apply and evaluate the key terms, concepts, facts, principles, rules and theories of that field; and detailed knowledge of an area or areas of specialisation and how that knowledge relates to other fields, disciplines or practices.
2. Demonstrate an understanding of a range of methods of enquiry in the field of marketing research, and their suitability to specific investigations; and an ability to select and apply a range of methods to resolve problems or introduce change within a practice. 3. Demonstrate integrated knowledge of the central areas of the field and practices of Professional Selling, including an understanding of and an ability to apply and evaluate the key terms, concepts, facts, principles, rules and theories of that field; and detailed knowledge of an area or areas of specialisation and how that knowledge relates to other fields, disciplines or practices. 4. Demonstrate integrated knowledge of the central areas of the field and practices of Digital Marketing, including an understanding of and an ability to apply and evaluate the key terms, concepts, facts, principles, rules and theories of that field; and detailed knowledge of an area or areas of specialisation and how that knowledge relates to other fields, disciplines or practices. 5. Demonstrate integrated knowledge of the central areas of the field and practices of Integrated Brand Communication, including an understanding of and an ability to apply and evaluate the key terms, concepts, facts, principles, rules and theories of that field; and detailed knowledge of an area or areas of specialisation and how that knowledge relates to other fields, disciplines or practices. |
ASSOCIATED ASSESSMENT CRITERIA |
Associated Assessment Criteria for Exit-Level Outcomes 1:
Associated Assessment Criteria for Exit-Level Outcomes 2: Associated Assessment Criteria for Exit-Level Outcomes 3: Associated Assessment Criteria for Exit-Level Outcomes 4: Associated Assessment Criteria for Exit-Level Outcomes 5: Integrated Assessment: The overall assessment strategy of the Department of Marketing, Logistics and Sport Management is that of integrated assessment which is evident in the approach to the assessment of applied competence. Applied competence is understood as the learners' ability to integrate concepts, ideas and actions in authentic, real-life contexts; the assessment of which is broken down to the assessment of foundational, practical and reflexive competence where: |
INTERNATIONAL COMPARABILITY |
This Advanced Diploma in Marketing is compared with the United Kingdom Chartered Postgraduate Diploma in Marketing and Australia's Advanced Diploma in Marketing at the TAFE University in Melbourne
United Kingdom (UK): The Chartered Institute of Marketing (CIM) is a professional marketing body which offers a Chartered Postgraduate Diploma in Marketing. This qualification consists of one mandatory and three elective modules: Australia: The TAFE University in Melbourne offers an Advanced Diploma in Marketing with the following modules: Both these qualifications compare favourably with the Advanced Diploma in Marketing. |
ARTICULATION OPTIONS |
This qualification allows for articulation possibilities.
Horizontal Articulation: Vertical Articulation: |
MODERATION OPTIONS |
N/A |
CRITERIA FOR THE REGISTRATION OF ASSESSORS |
N/A |
NOTES |
N/A |
LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: |
NONE |
PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: |
This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here. |
1. | Tshwane University of Technology (TUT) |
All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source. |