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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION: 

Advanced Diploma in Hospitality and Hotel Management 
SAQA QUAL ID QUALIFICATION TITLE
101499  Advanced Diploma in Hospitality and Hotel Management 
ORIGINATOR
Cape Peninsula University of Technology 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
CHE - Council on Higher Education  HEQSF - Higher Education Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
Advanced Diploma  Field 11 - Services  Hospitality, Tourism, Travel, Gaming and Leisure 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  120  Not Applicable  NQF Level 07  Regular-Provider-ELOAC 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Reregistered  EXCO 0821/24  2021-07-01  2027-06-30 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2028-06-30   2031-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This qualification does not replace any other qualification and is not replaced by any other qualification. 

PURPOSE AND RATIONALE OF THE QUALIFICATION 
Purpose:
The purpose of the Advanced Diploma in Hospitality and Hotel Management is to deliver graduates who would be able to apply specialised management and financial knowledge, principles and skills. It will provide entry-level vocational, professional preparation or specialisation for other Bachelor's Degree graduates or diplomats. Stakeholder engagement indicated support for the qualification type in light of the fact that the qualification offers intensive and focused applied specialisation in the niche area of Hotel Management.

The core component will be management and rooms division as these form the vertical spine of the qualification as it builds upon one of the key thrusts of the Diploma, namely Management, Finance, Rooms Division and Housekeeping. The main study area opens up a career pathway to senior hotel positions.

In the Advanced Research subject, a research orientated approach in the solving of complex theoretical and practical problems in the hotel industry will be followed. Learners will integrate their knowledge in engaging in research elements to facilitate a research approach for investigating issues and concerns in the disciplinary field.

The qualifying learner will be competent in consistently using a variety of technical, managerial and personal skills and strategies in the everyday operations of the hotel industry. The successful learner will have developed a sound foundation for progression into management and industry leadership positions, they should have the ability to identify and pursue entrepreneurial opportunities and will be able to demonstrate relevant knowledge of the hotel industry and apply the knowledge in practice by supporting, monitoring, managing the hotel sector to the expected level of competence and professionalism.

The occupations and job opportunities within the hotel sector relates to areas such as hospitality sector, small and medium business owners, the accommodation sector, restaurant sector and the travel and tourism sector. The areas of activities within the qualification focus on the development of graduate attributes, skills and competencies for various roles within the hotel sector.

Furthermore, the learner will develop as a professional hotel manager who can demonstrate skills, competencies and knowledge and perform adequately in the workplaces. The learner will be able to collect, analyse, organise and critically evaluate related information to attend to the management needs of the industry (leadership and management skills) and stay continuously updated with changing environments and niche markets in order to develop innovative marketing, management and financial strategies.

These elements and dimensions of practice are underpinned and reflected in the Exit Level Outcomes of the Advanced Diploma in Hospitality and Hotel Management. The School's mission is reflected in the Advanced Diploma in Hospitality and Hotel Management as it allows learners to benefit from an engaged and a participative process, inclusive of staff members on all levels, and affirmed the vision, mission of University, the Faculty of Business and Management Sciences and the department at the School.

Rationale:
The Advanced Diploma in Hospitality and Hotel Management qualification has been specifically designed to provide broad-based education in Hotel Management. This qualification of study allows the learners to embrace a broader opportunity for employment and career-related goals. The Advanced Diploma will ensure that middle-level management and senior positions in the Hotel sector have the requisite competencies and associated proficiency to succeed. This qualification will allow access into the Hotel Management sector for graduates from other related fields of study disciplines in the management field through the Recognition of Prior Learning (RPL) process.

The academic rationale of the Advanced Diploma in Hospitality and Hotel Management represents a blend of conceptual and contextual knowledge, skill and applied competence which is appropriate to the design of the qualification and the nature of the profession whether as hotel managers or other related hospitality manager positions. The ratio of conceptual to contextual knowledge varies but conceptual knowledge focuses on concepts, principles and perspectives forms approximately 30% of the subject content in each subject. In all subjects, contextual knowledge comprises approximately 70% and includes work-directed, problem-based and project-based learning.

The National Skills development plan of South Africa aims to promote the development of integrated hospitality, food and beverage and tourism plans and to formulate, update and monitor related policies and procedures in collaboration with relevant stakeholders.

Tourism by implication the hotel sector in the region is specifically an imperative source of foreign investment and foreign exchange as the city is considered a major role player as the top tourism destination in South Africa.

The Advance Diploma in Hospitality and Hotel Management at the university in Cape Town is ideally and strategically located in this major tourism hub to support this dynamic industry with its demanding hotel management needs. There is currently a scarcity of high-level skill in the Hotel Management sector which includes middle and top management positions as the industry requires competent graduates to conduct research and assist in the continuous formulation of policies for the industry.

In addition, the hotel sector is considered as a labour intensive sector with a supply chain that links to various business sectors and has been earmarked as part of the government's planning and policy framework. This qualification type relates to the nature, purpose and characteristics of the hotel sector and the Advanced Diploma in Hospitality and Hotel Management is aligned to the Higher Education Qualifications Sub-Framework (HEQSF) requirements specifications. The graduates will have specific knowledge that focuses on the development of graduate skills and competencies for the Hotel Management field of study. Furthermore, the learner will develop as professional hotel management practitioners who can demonstrate skills, competencies, and knowledge and perform adequately in the workplace.

This qualification will equip learners to achieve sustainable development, promote environmental awareness, and improve the welfare of local communities by supporting the local economy. The qualification will therefore develop graduate awareness, understanding and appreciation of related hospitality management principles and an understanding and appreciation of self-employment opportunities through acquiring entrepreneurial skills.

The Advanced Diploma Hospitality and Hotel Management will encourage learners to integrate theory and applied management competencies, including research skills, to contribute effectively to the tourism support sectors and stakeholders. Furthermore, the qualification aims to contribute to the full personal development of each learner as a productive member of society and provide a platform to further their learning and career paths within the hospitality industry. This qualification is designed to prepare learners for further Postgraduate study through understanding theories, methodologies and practices, specifically that of the broader hospitality industry, as well as the development of their ability to formulate, undertake and resolve more complex theoretical and practice-related challenges through the selection and utilisation of appropriate teaching and learning methods.

The advancement and complexity in terms of knowledge is reflected in the five subjects of: Hospitality Management 4, Environmental Risk Management and Advanced Hospitality Research and the field specific subject of Hospitality Financial Management 4 and Rooms Division 4.

The programme design of this qualification will also accommodate articulation possibilities for learners with a variety of management backgrounds and previously obtained qualifications. There are employees in the hospitality sector with other related qualification who wants to improve their qualifications and progress to Master's and Doctoral Degree level but do not want to progress through the academic Honours qualification. The Advanced Diploma and Postgraduate Diploma will widen their access to higher qualifications. The qualification also provides the learner with the flexibility to articulate within the hospitality industry into a wide variety of specialisations and to operate in other industries where the hospitality arena is the eventual provider of product or service to the Hotel Management career fields.

No professional organisation exists for the hospitality industry, but the department does take cognisance of non-statutory bodies such as FEDHASA: Federated Hospitality Association of Southern Africa; CATHSETA: Cultural Arts Tourism Hospitality and Sport Sector Education and Training Authority; TESA: Tourism Educators South Africa; HEPSAS: Hospitality Education The institution is engaging with Professional industry bodies, members, youth and current tourism agencies such as NTRKF (National Tourism Research Knowledge Forum); SATSA (Southern Africa Tourism Services Association); TBCSA (Tourism Business Council of South Africa); WESGRO (Cape Town and Western Cape Convention Bureau) Tourism Department, City of Cape Town and the Western Cape Government. All of these bodies promote hospitality management as an integrated management discipline and profession and to pro-actively work towards improving the quality of life of the customer in the hospitality industry.

An additional career pathway for learners completing the Advanced Diploma is teaching or lecturing as this qualification is recognised by the Department of Higher Education and Training (DHET) for entrance into a Postgraduate Certificate in Education (PGCE). This will enable a graduate to teach Hospitality Studies at a secondary school, to lecture hotel, tourism or food or food related subjects at a TFET (Technical Further Education and Training) college. 

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
Recognition of Prior Learning (RPL):
In accordance with the National RPL requirements and the institutional RPL policy and practices candidates who submit a body of evidence of non-formal and formal learning will be considered for admission to this qualification. RPL applications will be dealt with on an individual basis. Recognition of Prior Learning (RPL) in South Africa is critical to the development of an equitable education and training system and therefore we intend to offer RPL for this qualification. Recognition of Prior Learning is therefore the comparison of the previous learning and experience of a learner howsoever obtained against the learning outcomes required for a specified qualification, and the acceptance for purposes of qualification of that which meets the requirements. Applicants with extensive experience applicable qualifications or knowledge can apply for PRL.

Firstly, the process is about identifying what the candidate knows and can do; then matching the candidate's skills, knowledge and experience to specific standards and the associated assessment criteria of a qualification; and then assessing the candidate against those standards; and then crediting the candidate for skills, knowledge and experience built up through formal, informal and non-formal learning that occurred in the past. The candidate has to submit supporting material as a portfolio. This must accompany a letter of support from a referee and the candidate will be invited for an interview. With an interview, one can get an overall view of the candidate's knowledge and will, therefore, serve as a verification measure for the portfolio submitted.

The criteria that will be considered when an RPL application is made are: skills and knowledge required for the qualification demonstrated by the applicant; the level of the subject will determine the level of evidence required; the experience gathered by the applicant will be acknowledged in relation to how the skills competencies and attributes relate to subject/s; the level of academic engagement in the workplace will be reviewed, such as research conducted for presentations, report writing and professional business communication; RPL criteria are not limited to work experience and knowledge gained, but will incorporate aspects of non-formal learning such as knowledge, skills and experience gained from involvement in community-based organisations or organs of civil society; the types and levels of academic background knowledge will be reviewed as these may be acquired via various channels and events in non-formal and informal education.

The types of evidence have to conform to the same principles as required for good assessment practices, i.e. evidence should be authentic, valid, and reliable and will not be a collection of testimonials and commendations. The assessment instrument(s) that will be appropriate to measure informal and non-formal learning may include: interviews; admission test; a portfolio of evidence; interviews; written assessments; a portfolio of evidence; case studies; assignments and a presentation.

The quality and integrity of the instruments will not be brought into question as RPL is a process where clarity of purpose will be made explicit to the candidate. The candidate will be briefed as to what will be required and the instruments will be carefully developed to ensure that the information required will be contained in the output of the candidate. Should a candidate not be eligible for RPL, the explanation provided will draw on the assessment instruments with minimal subjective input.

To determine that the level of learning is commensurate with what is required the department will use curriculum maps. The RPL process in the faculty will be conducted by a faculty committee. All stages of the process, namely the selection of candidates, developing assessment instruments, assessing candidates and reviewing evidence are done by a designated committee in the faculty. Final senate approval is required.

Entry Requirements:
  • Diploma in Hospitality and Hotel Management or a related qualification.
    Or
  • National Diploma in Hospitality Management.
    Or
  • A three-year undergraduate Degree in Hospitality/Hotel Management. 
    		•

    RECOGNISE PREVIOUS LEARNING? 
    Y 

    QUALIFICATION RULES 
    This qualification consists of compulsory modules at Level 7 totalling 122 Credits.
    Compulsory Modules:
  • Advanced Hospitality Research, 18 Credits.
  • Hospitality Management 4, 20 Credits.
  • Hospitality Environmental Risk Management, 20 Credits.
  • Hospitality Financial Management 4, 32 Credits.
  • Rooms Division 4, 32 Credits. 
    		•

    EXIT LEVEL OUTCOMES 
    1. Apply knowledge and understanding of research skills relevant to the hospitality/hotel field.
    2. Develop and demonstrate the knowledge and skills of the marketing instruments and expand practical knowledge of marketing research to enable the marketing strategy to be learned and understood to use in the hospitality/hotel industry.
    3. Identify and apply environmental laws and regulations to ensure sound environmental practices relating to chemical usage, supplier compliance, water, waste and electricity.
    4. Demonstrate the required financial decision-making tools to be able to put theory into practice and enhance decision-making with the use of financial information and this include interpretation and analysis of financial statements, budgeting and forecasting, investment decision making, cost volume profit analysis, working capital management and financing.
    5. Develop an in-depth knowledge and understanding of the components of Rooms Division from a top-level management perspective through theoretical and practical computer application of revenue management strategies.
    6. Cultivate research orientated approach in attaining information and solving theoretical and practical problems within the field of hotel management and act in a professional, ethical and accountable manner within in the hospitality industry. 

    ASSOCIATED ASSESSMENT CRITERIA 
    Associated Assessment Criteria for Exit Level Outcome 1:
  • Contextualise and interpret integrated knowledge of the main areas of Hospitality Management, including an understanding of an ability to apply and evaluate the key terms, concepts, facts, principles, rules and theories of Hospitality through the scope of knowledge.
  • Identify, analyse, critically reflect on and address complex problems, applying evidence-based solutions and theory-driven arguments.
  • Demonstrate research skills relevant in the Hospitality/hotel field of practice or profession following legitimate research design.
  • Develop and communicate one's own ideas and opinions in well-formed arguments, using appropriate academic, professional or occupational discourse.
  • Take decisions and act ethically and professionally and the ability to justify these decisions and actions drawing on appropriate ethical values and approaches with a supported environment.

    Associated Assessment Criteria for Exit Level Outcome 2:
  • Understand and be able to demonstrate business strategy in the context of a hospitality business.
  • Construct a review of literature in the form of journal articles of the five stages of a strategy to demonstrate a wider learning and value of strategy as it pertains to a hospitality business.
  • Demonstrate knowledge of the content of an environmental scan as it applies to the hospitality industry and environments and the expertise of the analysis of the information using the Strengths, Weaknesses, Opportunities, Threats (SWOT) or SOAR models.
  • Develop direction for a hospitality business by showing the understanding of the construction of a mission with the associated values, beliefs and ethos of a hospitality business.
  • Demonstrate the ability to formulate a hospitality business strategy and objectives with the necessary action plans to achieve the strategy and objectives set.
  • Demonstrate the implementation process using leadership and management skills to motivate teams to perform to achieve the strategy and objectives in a hospitality business.
  • Demonstrate a working knowledge of e-commerce and social media marketing.
  • Demonstrate how to use marketing research to improve hospitality marketing strategic decisions.
  • Identify and describe consumer behaviour pattern to assist with hospitality strategic decisions.
  • Explain the segmentation process and analyses of the segment(s) to assist with strategic decisions in a hospitality business.
  • Understand the use of the market instruments to develop hospitality marketing strategy.
  • Demonstrate how the changes in the product/service life cycle of hospitality products/services will impact the hospitality marketing strategy.

    Associated Assessment Criteria for Exit Level Outcome 3:
  • Understand the importance and the application of an environmental audit in a hospitality environment.
  • Investigate industry environmental policies and design and set up your own environmental policy in a hospitality industry environment.
  • Analyse in-depth the interventions hospitality industry environments have put in place relating to environmentally conscious technological installations; Construction methods; Procurement and Operational practices relating to chemical usage, water, waste and energy.
  • Design an eco-friendly restaurant/kitchen/hotel in conjunction with environmental specialist consultants.
  • Understand all safety and security standards, relating to greening that must be applied in a hospitality industry environment which will ensure compliance with legislation.
  • Evaluate the financial implications that greening has on the bottom line.

    Associated Assessment Criteria for Exit Level Outcome 4:
  • Apply cost and management accounting principles to various accounting functions and financial decision making within the hospitality industry.
  • Understand and apply the budgeting process to various departments within the hospitality industry to assist with financial decisions.
  • Draw up a budget utilizing the budgeting techniques.
  • Understand and apply capital budgeting and the investment decision to the hospitality industry.

    Associated Assessment Criteria for Exit Level Outcome 5:
  • Recognise the importance of the guest cycle to ensure efficient and effective operations of the Rooms Division department from a management perspective.
  • Demonstrate the importance of controls in Rooms Division.
  • Understand and apply Revenue Management Strategies focusing on the following areas: customer relationship management, product, price, distribution channels and demand management.
  • Apply and interpret Revenue Management theory to be interfaced with a Revenue Management software application.
  • Judge the effectiveness in a hotel by applying all Rooms Division operational information to a real-life problem that exists in industry, concluding what caused this problem and finding possible solutions/interventions to remedy the situation.

    Associated Assessment Criteria for Exit Level Outcome 6:
  • Demonstrate a critical understanding of the research process considering the range of research methodologies applied within the discipline hospitality in hotel management.
  • Generate a research problem statement and background, research question(s), aim(s) and/or objective(s) deliberating the relevance, scope, feasibility, etc. for the provided research.
  • Critically reflect on the information gathering, data management and assimilation processes of constructed research tools in the disciplinary field.
  • Present an apt research design and methodology for an investigation to resolve a concern and/or issue in consumer science in food and nutrition considering the range of methods of inquiry applied in the disciplinary field.
  • Conceptualise gathered data/findings in the disciplinary field to present fitting conclusions and recommendations for the gathered information on the research problem.

    Integrated Assessment:
    A system of integrated, continuous assessment is used. A learner's academic progress and performance is evaluated by regular assessment opportunities, both formative and summative, with a final summative assessment.

    There is an appropriate balance between formative and summative assessments. Formative assessments e.g. class discussions, presentations, self-reflection paragraphs, take place during the process of teaching and learning.

    The purpose of formative assessment is the development of learners' abilities and enables them to monitor their own progress. Summative assessment is formalised assessment e.g. individual/group projects which are used to indicate whether the outcomes of the subject and ultimately the exit level outcomes of the qualification have been reached.

    The emphasis is on integrated assessments and learners need to demonstrate by means of a project/s the integration of their hotel knowledge in e.g. the development of projects and assignments. The qualification will be awarded to a learner who has provided evidence to the satisfaction of the assessors that the stated Exit Level Outcomes have been achieved. All assessments integrate knowledge, skills, attitudes, abilities and applied competence that link to subject outcomes. Where possible, assignments linked to subjects will be merged to integrate subject assessments into one project. 
    		•

    INTERNATIONAL COMPARABILITY 
    International comparability, subject comparison and standards-based comparison of the programme design, enabled the academic department to compare and evaluate the performance by monitoring teaching and learning standards of programmes, establishing good practice and identify areas for improvement. International comparability, in terms of the purpose of the qualification and subject structures, was done with the following institutions: University of Birmingham University College in the United Kingdom (UK), the University of Queensland in Australia; William Angliss Institute in Australia and Johnson and Wales University in the (United States of America) USA. Close correlation, in terms of subject names and content, were found between the listed institutions. The CTHS has had partnerships agreements with some of these institutions. CTHS students articulate with ease into e.g. the Postgraduate qualification offered Birmingham University College in the UK and have graduated with their Degree with Honours.

    International comparability with emphasis on the curriculum was also conducted with Ecole Hotelier de Lausanne, Switzerland; Les Roches International School of Hotel Management, Bluche - Switzerland; Glion Institute of Higher Education, Glion and Bulle, Switzerland; Cornell University, USA; Hotel School The Hague, Netherlands; Les Roches International School of Hotel Management, Marbella - Spain; Hotel School Vatel, France; Oxford Brookes University, United Kingdom; Cesar Ritz Colleges, Le Bouveret, Brig - Switzerland and Ecole Hotelier de Geneve, Switzerland.

    The Hospitality Hotel industry supports employment on a large scale in many parts of the world. As the tourism industry grows and tourism develops, there is an increasing demand from employers for quality graduates with an in-depth understanding of the hospitality related aspects with proven research skills. 

    ARTICULATION OPTIONS 
    This qualification offers vertical specific articulation opportunities with the following qualification offered at this institution.
  • Postgraduate Diploma in Hospitality Management, Level 8.

    This qualification also offers systemic horizontal articulation with the following qualification offered by other institutions, provided the learner meets the minimum entry requirements:
    Horizontal Articulation:
  • Postgraduate Certificate in Education in Further Education and Training), Level 7. 
    		•

    MODERATION OPTIONS 
    N/A 

    CRITERIA FOR THE REGISTRATION OF ASSESSORS 
    N/A 

    NOTES 
    N/A 

    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
     
    NONE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Cape Peninsula University of Technology 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.