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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION: 

Diploma in Marketing 
SAQA QUAL ID QUALIFICATION TITLE
101168  Diploma in Marketing 
ORIGINATOR
Vaal University of Technology 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
CHE - Council on Higher Education  HEQSF - Higher Education Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
Diploma (Min 360)  Field 03 - Business, Commerce and Management Studies  Marketing 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  360  Not Applicable  NQF Level 06  Regular-Provider-ELOAC 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Registered-data under construction  EXCO 0324/24  2024-07-01  2027-06-30 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2027-06-30   2029-06-30  

Registered-data under construction

The qualification content is currently being updated for the qualifications with the status “Registered-data under construction” or showing “DETAILS UNDER CONSTRUCTION” to ensure compliance with SAQA’S Policy and Criteria for the registration of qualifications and part-qualifications on the National Qualifications Framework (NQF) (As amended, 2022). These qualifications are re-registered until 30 June 2027 and can legitimately be offered by the institutions to which they are registered.

 

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

PURPOSE AND RATIONALE OF THE QUALIFICATION 
Purpose:
The qualifying learner will be able to develop and apply marketing and sales related plans, policies and strategies in small, medium and micro enterprises independently or under supervision in larger organisations, in a range of marketing positions in both profit and non-profit seeking organisations.

Rationale:
The intended purpose of this qualification is to give the successful Learner a professional, vocational and sound understanding of the general theoretical principles and their applications in the field of Marketing. The learner will be treated according to the policies and procedures of the institution regarding assessment, moderation (including external moderation), monitoring of Learner progress in the Learner, provision for learner disputes regarding assessment results and Recognition of Prior Learning (RPL). 

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
Recognition of Prior Learning (RPL).

The Institutional Recognition of Prior Learning (RPL) policy and procedures are followed. Learners who do not meet entry requirements can apply for access to the qualification through RPL against a module, or part/full qualification for learning obtained through formal, informal and non-formal learning. Learners need to submit a Portfolio of Evidence which will be internally assessed. Credits may be awarded based on the assessment results and learners have the opportunity to appeal against the assessment result where credits were not awarded.

Entry Requirements.
The minimum entry requirement for this qualification is the:
  • National Senior Certificate National Qualifications Framework (NQF) Level 4. 
    		•

    RECOGNISE PREVIOUS LEARNING? 
    Y 

    QUALIFICATION RULES 
    This qualification comprises of compulsory and elective modules at National Qualifications Framework (NQF) Level 5, 6 and 7 totalling at 382 Credits.

    Compulsory Modules, Level 5, 198 Credits:
  • Marketing 1.1, 10 Credits.
  • Information and Communications Technology (ICT) Skills 1, 10 Credits.
  • Accounting Skills 1.2 12 Credits.
  • Personal Selling 1.1, 10 Credits.
  • Accounting Skills 1.1, 12 Credits.
  • Applied Communication Skills 1.2, 8 Credits.
  • Marketing 1.2, 10 Credits.
  • Consumer Behaviour 1.2 10 Credits.
  • Applied Communication Skills 1.1, 8 Credits.
  • Personal Selling 1.2,10 Credits.
  • Consumer Behavior 1.1, 10 Credits.
  • Economics 1.1, 12 Credits.
  • Economics 1.2, 12 Credits.
  • Mercantile Law 1.1, 15 Credits.
  • Quantitative Techniques 1.2, 12 Credits.
  • Mercantile Law 1.2, 15 Credits.
  • Quantitative Techniques 1.1, 12 Credits.
  • Entrepreneurship 1, 10 Credits.

    Compulsory Modules, Level 6, 124 Credits:
  • Applied Communication Skills 2.1, 8 Credits.
  • Applied Communication Skills 2.2, 8 Credits.
  • Marketing 2.1, 15 Credits.
  • Marketing 2.2, 15 Credits.
  • Applied Marketing Management 3.1,12 Credits.
  • Marketing Research 3.2, 15 Credits.
  • Integrated Marketing Communication 1.1,12 Credits.
  • Integrated Marketing Communication 1.2,12 Credits.
  • Applied Marketing Management 3.2, 12 Credits.
  • Marketing Research 3.1, 15 Credits.

    Compulsory Modules, Level 7, 60 Credits:
  • Sales Management 3.2, 15 Credits.
  • Marketing 3.2, 15 Credits.
  • Sales Management 3.1, 15 Credits.
  • Marketing 3.1, 15 Credits. 
    		•

    EXIT LEVEL OUTCOMES 
    1.Apply the principles of sales management in different marketing contexts.
    2.Integrate and apply the principles of strategic marketing management in different marketing contexts.
    3.Apply the principles of marketing research in different marketing contexts. 

    ASSOCIATED ASSESSMENT CRITERIA 
    Associated Assessment Criteria for Exit Level Outcome 1:
  • Conduct situation analysis relevant to a context.
  • Ensure that the plan addresses the issue of the context also provides a solution to the problem of the context.
  • Communicate clearly both the problem and solution.
  • Provide an appropriate plan to manage a sales team or force in a given problem.
  • Analyse and evaluate a given context critically by taking into account sales management principles.

    Associated Assessment Criteria for Exit Level Outcome 2:
  • Perform a situation analysis.
  • Ensure that the strategic plan addresses real contextualised issues.
  • Ensure that the product plan addresses contextualised issues identified in a needs analysis and provides solutions.
  • Develop a realistic pricing plan appropriate to the contextual analysis.
  • Develop a realistic distribution plan appropriate to the contextual analysis.

    Associated Assessment Criteria for Exit Level Outcome 3:
  • Describe the principles and procedures of secondary research.
  • Submit a report on secondary research within a given context.
  • Write a clear and succinct marketing research brief.
  • Design and conduct a marketing research survey / project.
  • Interpret, draw conclusions and make recommendations on marketing research information in a given context.

    Integrated Assessment.
    Various forms of assessment are used such as learning, assignments, tests, case studies and examinations as a summative form of assessment. 
    		•

    INTERNATIONAL COMPARABILITY 
    There are similar international qualifications, but individual institutions have unique offerings which may/may not articulate with this qualification entirely. There is undoubtedly synergy in courses with variations ranging from slight to extreme synergy-depending on the institution. 

    ARTICULATION OPTIONS 
    This allows qualification for vertical and horizontal articulation:
    Vertical Articulation:
  • Advanced Diploma in Marketing, Level 7.
  • Advanced Diploma Business Administration, Level 7.

    Horizontal Articulation:
  • Diploma in Institute of Marketing Management. Level 6. 
    		•

    MODERATION OPTIONS 
    N/A 

    CRITERIA FOR THE REGISTRATION OF ASSESSORS 
    N/A 

    NOTES 
    N/A 

    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
    When qualifications are replaced, some (but not all) of their learning programmes are moved to the replacement qualifications. If a learning programme appears to be missing from here, please check the replaced qualification.
     
    NONE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Vaal University of Technology 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.