SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Prepare a research brief 
SAQA US ID UNIT STANDARD TITLE
335960  Prepare a research brief 
ORIGINATOR
Task Team - Public Relations 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Public Relations 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 5  Level TBA: Pre-2009 was L5 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard replaces: 
US ID Unit Standard Title Pre-2009 NQF Level NQF Level Credits Replacement Status
10082  Design a research brief  Level 6  Level TBA: Pre-2009 was L6  10  Complete 

PURPOSE OF THE UNIT STANDARD 
This Unit Standard is intended for learners who are required to prepare a research brief for research that has to be conducted. This may include but is not limited to Public Relations and marketing research. Learners credited with this unit standard will be able to identify research alternatives, conduct a risk assessment and then make a recommendation for a research brief. Learners will also be able to define and design a research brief to meet the target audience.

Learners credited with this unit standard will be able to:
  • Recommend a research brief.
  • Draw up a research brief. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that the learner has the following knowledge and skills:
  • Communication at NQF Level 4.
  • Research Methodology at NQF Level 5. 

  • UNIT STANDARD RANGE 
    N/A 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Recommend a research brief. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Research topic alternatives are analysed in order to draft a research proposal. 

    ASSESSMENT CRITERION 2 
    Risk assessment is conducted to consider the consequences of each research alternative. 

    ASSESSMENT CRITERION 3 
    Specific requirements and/or objectives are taken into account before a recommendation is made. 
    ASSESSMENT CRITERION RANGE 
    Specific requirements and/or objectives include but are not limited to customer requirements and objectives.
     

    ASSESSMENT CRITERION 4 
    A research proposal is drafted based on the recommended research alternative. 

    SPECIFIC OUTCOME 2 
    Draw up a research brief. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The research brief is defined in order to guide its design. 

    ASSESSMENT CRITERION 2 
    A brief description is stated of research methodologies available to a researcher. 

    ASSESSMENT CRITERION 3 
    The research component is given due weighting in the design process. 

    ASSESSMENT CRITERION 4 
    The correct form and structure is applied to the research brief. 
    ASSESSMENT CRITERION RANGE 
    Form and structure include but are not limited to objectives, action standards, target audience, timing, budget and reporting requirements.
     

    ASSESSMENT CRITERION 5 
    The research brief is designed taking into account the culture and values of the target audience. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed (including through Recognition of Prior Learning) against this Unit Standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Anyone assessing a learner against this Unit Standard must be registered as an assessor with the relevant ETQA or with an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this Unit Standard or assessing this Unit Standard must be accredited as a provider with the relevant ETQA or with an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    N/A 

    UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identifying and solving problems in which responses display that responsible decisions using critical and creative thinking have been made when:
  • Recommending a research brief.
  • Drawing up a research brief. 

  • UNIT STANDARD CCFO WORKING 
    Working effectively with others as a member of a team, group, organisation, and community during:
  • The recommending of a research brief.
  • The drawing up of a research brief. 

  • UNIT STANDARD CCFO ORGANISING 
    Organising and managing oneself and one's activities responsibly and effectively when:
  • Recommending a research brief.
  • Drawing up a research brief. 

  • UNIT STANDARD CCFO COMMUNICATING 
    Communicating effectively using visual, mathematical and/or language skills in the modes of oral and/or written persuasion when:
  • Recommending a research brief.
  • Drawing up a research brief. 

  • UNIT STANDARD CCFO SCIENCE 
    Using science and technology effectively and critically, showing responsibility towards the environment and health of others when:
  • Recommending a research brief.
  • Drawing up a research brief. 

  • UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    This unit standard replaces unit standard 10082, "Design a research brief", Level 6, 10 credits. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  73129   National Diploma: Public Relations Practice  Level 5  NQF Level 05  Reregistered  2023-06-30  SERVICES 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.