SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Develop and maintain a contact database 
SAQA US ID UNIT STANDARD TITLE
335959  Develop and maintain a contact database 
ORIGINATOR
Task Team - Public Relations 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Public Relations 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This Unit Standard is intended for learners across a multitude of sectors. The learner credited with this Unit Standard will be able to accurately source, verify and maintain the data required for a database in terms of consistency, pertinence and currency and then process the data according to requirements.

Learners credited with this unit standard will be able to:
  • Identify and source a contact database.
  • Develop a contact database.
  • Maintain a contact database. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that the learner has the following knowledge and skills:
  • Communication at NQF Level 4. 

  • UNIT STANDARD RANGE 
    N/A 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Identify and source a contact database. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    An explanation is given of the steps in creating a database. 

    ASSESSMENT CRITERION 2 
    Sources of data are identified where data can be collected for the database. 

    ASSESSMENT CRITERION 3 
    The data is sourced according to business and operational requirements and in terms of legislation and industry specific regulations. 
    ASSESSMENT CRITERION RANGE 
    Business and operational requirements include financial, customers, suppliers, media, stakeholders, employees and output.
     

    SPECIFIC OUTCOME 2 
    Develop a contact database. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The data is captured in the appropriate format. 

    ASSESSMENT CRITERION 2 
    The data is verified to ensure accuracy and currency. 

    ASSESSMENT CRITERION 3 
    The database is tested to ensure usability and functionality specific to a particular business function. 

    ASSESSMENT CRITERION 4 
    The captured data is compared to source data to ensure consistency and accuracy. 

    SPECIFIC OUTCOME 3 
    Maintain a contact database. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The integrity of the data is maintained to ensure consistency, pertinence and currency. 

    ASSESSMENT CRITERION 2 
    The data is modified in accordance with organisational requirements and policies. 

    ASSESSMENT CRITERION 3 
    Additional fields are identified and added to meet specific situational requirements. 

    ASSESSMENT CRITERION 4 
    Data privacy and confidentiality requirements are adhered to comply with legislation and industry specific regulations. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed (including through Recognition of Prior Learning) against this Unit Standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Anyone assessing a learner against this Unit Standard must be registered as an assessor with the relevant ETQA or with an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this Unit Standard or assessing this Unit Standard must be accredited as a provider with the relevant ETQA or with an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Database software.
  • An understanding of company specific confidentiality documents and/or procedures. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identifying and solving problems in which responses display that responsible decisions using critical and creative thinking have been made when:
  • Identifying and sourcing a contact database.
  • Developing a contact database.
  • Maintaining a contact database. 

  • UNIT STANDARD CCFO WORKING 
    Working effectively with others as a member of a team, group, organisation and community during:
  • The identification and sourcing of a contact database.
  • The development of a contact database.
  • The maintenance of a contact database. 

  • UNIT STANDARD CCFO ORGANISING 
    Organising and managing oneself and one's activities responsibly and effectively when:
  • Identifying and sourcing a contact database.
  • Developing a contact database.
  • Maintaining a contact database. 

  • UNIT STANDARD CCFO COMMUNICATING 
    Communicating effectively using visual, mathematical and/or language skills in the modes of oral and/or written persuasion when:
  • Identifying and sourcing a contact database.
  • Developing a contact database.
  • Maintaining a contact database. 

  • UNIT STANDARD CCFO SCIENCE 
    Using science and technology effectively and critically, showing responsibility towards the environment and health of others when:
  • Identifying and sourcing a contact database.
  • Developing a contact database.
  • Maintaining a contact database. 

  • UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  73129   National Diploma: Public Relations Practice  Level 5  NQF Level 05  Reregistered  2023-06-30  SERVICES 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.