SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Prepare employee communication materials 
SAQA US ID UNIT STANDARD TITLE
335954  Prepare employee communication materials 
ORIGINATOR
Task Team - Public Relations 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Public Relations 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 5  Level TBA: Pre-2009 was L5 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This Unit Standard is intended for learners across a multitude of sectors, but was specifically developed for the Public Relations sector. Learners credited with this Unit Standard will be able to prepare employee communications in both print and electronic newsletters. Learners will be able to identify and write features and newsworthy items. Learners will also be able to prepare layouts for print or electronic distribution and then to implement the distribution plan.

Learners credited with this unit standard will be able to:
  • Source and edit features and pictures for inclusion in an employee newsletter.
  • Arrange the layout and flow of articles.
  • Prepare employee newsletters for distribution. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that the learner has the following knowledge and skills:
  • Communication at NQF Level 4.
  • Mathematical Literacy at NQF Level 4. 

  • UNIT STANDARD RANGE 
    Communication materials may include but are not limited to company print and/or electronic newsletters. 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Source and edit features and pictures for inclusion in an employee newsletter. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Sources of features are identified from within the organisation. 

    ASSESSMENT CRITERION 2 
    Newsworthy items are identified for their value to the newsletter. 
    ASSESSMENT CRITERION RANGE 
    Newsworthy may include but is not limited to industry and organisation specific news, staff news and current interest topics.
     

    ASSESSMENT CRITERION 3 
    Features are edited or written to match the style of the newsletter in terms of grammar and audience comprehension. 
    ASSESSMENT CRITERION RANGE 
    Editing and writing include headlines, introductions, body, conclusions and captions.
     

    ASSESSMENT CRITERION 4 
    Pictures relevant to the features are collected from employees or sourced from stock libraries. 

    SPECIFIC OUTCOME 2 
    Arrange the layout and flow of articles. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Features are placed into a logical order to make the newsletter follow a theme according to their applicability to the organisation. 

    ASSESSMENT CRITERION 2 
    Page envelopes are created to describe the contents and specific layout of each page in the newsletter. 

    ASSESSMENT CRITERION 3 
    Features and pictures are placed in the newsletter using desktop publishing principles and software. 

    SPECIFIC OUTCOME 3 
    Prepare employee newsletters for distribution. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Completed layouts are proof-read for errors and layout inconsistencies. 

    ASSESSMENT CRITERION 2 
    Errors are corrected using industry-accepted copy-edit symbols and marks. 

    ASSESSMENT CRITERION 3 
    Layouts are prepared for print or electronic distribution in accordance with organisational requirements. 

    ASSESSMENT CRITERION 4 
    The distribution plan is implemented in accordance with distribution strategy and time frames. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed (including through RPL) against this Unit Standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Anyone assessing a learner against this Unit Standard must be registered as an assessor with the relevant ETQA or with an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this Unit Standard or assessing this Unit Standard must be accredited as a provider with the relevant ETQA or with an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Desktop publishing processes and principles.
  • Writing skills.
  • Layout skills.
  • Editing skills. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identifying and solving problems in which responses display that responsible decisions using critical and creative thinking have been made when:
  • Sourcing and editing features and pictures for inclusion in an employee newsletter.
  • Arranging the layout and flow of articles.
  • Preparing employee newsletters for distribution. 

  • UNIT STANDARD CCFO WORKING 
    Working effectively with others as a member of a team, group, organisation and community during:
  • The sourcing and editing of features and pictures for inclusion in an employee newsletter.
  • The arranging of the layout and flow of articles.
  • The preparation of employee newsletters for distribution. 

  • UNIT STANDARD CCFO ORGANISING 
    Organising and managing oneself and one's activities responsibly and effectively when:
  • Sourcing and editing features and pictures for inclusion in an employee newsletter.
  • Arranging the layout and flow of articles.
  • Preparing employee newsletters for distribution. 

  • UNIT STANDARD CCFO COMMUNICATING 
    Communicating effectively using visual, mathematical and/or language skills in the modes of oral and/or written persuasion when:
  • Sourcing and editing features and pictures for inclusion in an employee newsletter.
  • Arranging the layout and flow of articles.
  • Preparing employee newsletters for distribution. 

  • UNIT STANDARD CCFO SCIENCE 
    Using science and technology effectively and critically, showing responsibility towards the environment and health of others when:
  • Arranging the layout and flow of articles. 

  • UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Elective  73129   National Diploma: Public Relations Practice  Level 5  NQF Level 05  Reregistered  2023-06-30  SERVICES 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.