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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Adhere to professional conduct and business ethics 
SAQA US ID UNIT STANDARD TITLE
335835  Adhere to professional conduct and business ethics 
ORIGINATOR
Task Team - Public Relations 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Public Relations 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard replaces: 
US ID Unit Standard Title Pre-2009 NQF Level NQF Level Credits Replacement Status
110296  Adhere to professional conduct and business ethics in a Public Relations and Communication environment  Level 4  NQF Level 04  Complete 

PURPOSE OF THE UNIT STANDARD 
The learner successfully completing this Unit Standard will gain essential knowledge of and practical exposure to the application of professional conduct and business ethics in an organisation. The learner successfully completing this Unit Standard will gain practical exposure in the use of correct behaviour and protocol.

Learners credited with this unit standard will be able to:
  • Apply business protocol.
  • Describe professional conduct in the work place.
  • Explain the role of business ethics in an organisation.
  • Demonstrate knowledge of professional bodies, associations and regulatory authorities. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that the learner has the following knowledge and skills:
  • Communication at NQF Level 3. 

  • UNIT STANDARD RANGE 
    N/A 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Apply business protocol. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Dignitaries and functionaries are addressed in accordance with international and local standards and practices. 
    ASSESSMENT CRITERION RANGE 
  • Addressed includes but is not limited to the correct use of titles, official forms of address, greetings and introductions.
  • International and local standards and practices may include but are not limited to the correct use of name tags, place cards, letters and invitations.
     

  • ASSESSMENT CRITERION 2 
    The logistics for dignitaries and functionaries are arranged according to their appropriate status. 
    ASSESSMENT CRITERION RANGE 
    Logistics may include but are not limited to seating arrangements, transport, accommodation, reception and security.
     

    ASSESSMENT CRITERION 3 
    National and international symbols are used according to their respective protocols. 

    SPECIFIC OUTCOME 2 
    Describe professional conduct in the work place. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    An explanation is given of the intention of a code of conduct with reference to its role in the work place. 

    ASSESSMENT CRITERION 2 
    An explanation is given of how the code of conduct is applied practically in the work place. 

    ASSESSMENT CRITERION 3 
    An explanation is given of the consequences for a business of non-adherence to the code of conduct by staff members. 

    SPECIFIC OUTCOME 3 
    Explain the role of business ethics in an organisation. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    An explanation is given of how good business ethics protects an organisation. 
    ASSESSMENT CRITERION RANGE 
    Organisation may include but is not limited to a specific practice or profession.
     

    ASSESSMENT CRITERION 2 
    An explanation is given of how good business ethics are applied in an organisation. 

    ASSESSMENT CRITERION 3 
    An explanation is given of the approaches to business ethics. 
    ASSESSMENT CRITERION RANGE 
    Approaches may include but are not limited to attorney adversary, enlightened self interest, social responsibility, professional responsibility, Sullivan's Partisan Values, two-way symmetrical and normative.
     

    ASSESSMENT CRITERION 4 
    An explanation is given of the consequences of unethical business behaviour for the practitioner, the organisation and the profession. 

    SPECIFIC OUTCOME 4 
    Demonstrate knowledge of professional bodies, associations and regulatory authorities. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The differences between a professional association, a trade union and a statutory or non-statutory regulatory bodies are explained in terms of their role, functions and authority. 

    ASSESSMENT CRITERION 2 
    The professional bodies, associations and regulatory authorities are identified for a specific organisation. 

    ASSESSMENT CRITERION 3 
    The benefits of belonging to a selected professional body, association, trade union or regulatory authority within the sector are outlined from the perspective of both the organisation and the individual. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed (including through RPL) against this Unit Standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Anyone assessing a learner against this Unit Standard must be registered as an assessor with the relevant ETQA or with an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this Unit Standard or assessing this Unit Standard must be accredited as a provider with the relevant ETQA or with an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Codes of conduct and codes of ethics relating to public relations and a specific business sector.
  • Protocol relating to government, religious groups, royalty and foreign dignitaries.
  • Introduction of people to each other and forms of greeting.
  • Dress related to type of occasion e.g. black tie, semi-formal, etc. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO WORKING 
    Working effectively with others as a member of a team, group, organisation, and community during:
  • The application of business protocol. 

  • UNIT STANDARD CCFO ORGANISING 
    Organising and managing oneself and one's activities responsibly and effectively when:
  • Applying business protocol. 

  • UNIT STANDARD CCFO COLLECTING 
    Collecting, analysing, organising and critically evaluating information to better understand and explain:
  • Professional conduct in the work place.
  • The role of business ethics in public relations.
  • Professional bodies, associations and regulatory authorities. 

  • UNIT STANDARD CCFO COMMUNICATING 
    Communicating effectively using visual, mathematical and/or language skills in the modes of oral and/or written persuasion when:
  • Applying business protocol. 

  • UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    This Unit Standard replaces Unit Standard 110296, "Adhere to professional conduct and business ethics in a Public Relations and Communication environment", Level 4, 4 credits. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  67354   Further Education and Training Certificate: Piano Technology  Level 4  NQF Level 04  Reregistered  2023-06-30  CATHSSETA 
    Core  71729   Further Education and Training Certificate: Public Relations Practice  Level 4  NQF Level 04  Reregistered  2023-06-30  SERVICES 
    Core  80047   National Certificate: Road Safety Development  Level 5  NQF Level 05  Reregistered  2023-06-30  SAS SETA 
    Elective  74149   National Certificate: Supply Chain Management  Level 5  NQF Level 05  Reregistered  2023-06-30  TETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Academics Dynamics (Pty) Ltd 
    2. Aldabri 106 Institute for Quality Pty Ltd 
    3. BPL Academy 
    4. Centre for Logistics Excellence (Pty) Ltd 
    5. College for Business and Maritime Studies 
    6. College of Production Technology 
    7. COMMERCE EDGE SOUTH AFRICA PTY LTD 
    8. Global Maritime Legal Solutions Pty Ltd 
    9. Metro Minds 
    10. Phephani Learnerships cc 
    11. School of Shipping 
    12. Skills Development Specialists 
    13. Y2K College 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.