SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Co-ordinate public relations and liaison with the media for athletes and sport teams 
SAQA US ID UNIT STANDARD TITLE
254454  Co-ordinate public relations and liaison with the media for athletes and sport teams 
ORIGINATOR
SGB Sport, Recreation & Fitness 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 02 - Culture and Arts Sport 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 5  Level TBA: Pre-2009 was L5 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
The learner achieving this unit standard in combination with other content-related standards will be able to explain the meaning of public relations and its importance to sport recreation and fitness. The learner is able to identify and explain the main elements of public relations, the various public relations media and how they could be used to support the team. Furthermore, the learner will be able to deal effectively with the media.

Competent learners will provide the environment for quality experiences to participants and thus strengthen the profession in general.

In particular, on completion of this unit standard, the learner is able to:
  • Explain the meaning of public relations.
  • Identify the various public relations media and prepare for media appearance.
  • Describe protocols and etiquette of the sport or the organisation that would be appropriate for media appearances or presentations.
  • Deal effectively with the media.

    In addition they will be well positioned to extend their learning and practice into other areas of Sport or Fitness disciplines, or to strive towards professional standards and practices at higher levels. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    A learner undertaking this unit standard is assumed to already have:
  • Communication skills at NQF Level 4. 

  • UNIT STANDARD RANGE 
    Range statements are either explicitly reflected or implied in the specific outcomes and assessment criteria of this unit standard. 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Explain the meaning of public relations. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Public relations are defined with respect to its role in the sport & fitness environment. 

    ASSESSMENT CRITERION 2 
    The main elements of public relations are identified and explained with respect to their role in sport promotion. 

    ASSESSMENT CRITERION 3 
    The benefits of public relations with respect to sport & fitness, are explained. 

    SPECIFIC OUTCOME 2 
    Identify the various public relations media and prepare for media appearance. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The benefits of public relations are assessed respecting the promotion of sport in the media. 

    ASSESSMENT CRITERION 2 
    Verbal or written statements are prepared for release to the media. 

    SPECIFIC OUTCOME 3 
    Describe protocols and etiquette of the sport or the organisation that would be appropriate for media appearances or presentations. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    An image that aligns with the sport or the organisation is described. 
    ASSESSMENT CRITERION RANGE 
    Maintain the dignity and status of the organisation.
     

    ASSESSMENT CRITERION 2 
    Confident behaviour is demonstrated through speaking and communication at presentations. 

    SPECIFIC OUTCOME 4 
    Deal effectively with the media. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    A list of personnel who are authorised to speak to the media is complied so as to deal effectively with the media. 

    ASSESSMENT CRITERION 2 
    A list of what is appropriate and inappropriate for media communication is compiled in preparation of meeting with the media together with appropriate. 

    ASSESSMENT CRITERION 3 
    An appropriate time to communicate to the media is selected. 

    ASSESSMENT CRITERION 4 
    Sponsors are appropriately acknowledged in the media release. 

    ASSESSMENT CRITERION 5 
    The duration of the media meeting is carefully managed to ensure that prescribed time frames are adhered to. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed against this unit standard (including through RPL) may apply to an assessment agency, assessor or provider institution accredited by the relevant Education and Training Quality Assurance body (ETQA), or one with an appropriate memorandum of understanding (MOU) with the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA, or one with an appropriate MOU with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard, or assessing this unit standard, must be accredited as a provider with the relevant ETQA, or one with an appropriate MOU with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA, or one with an appropriate MOU with the relevant ETQA. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    The qualifying learner is able to demonstrate knowledge and understanding of:
  • Communication skills and techniques.
  • Dress, etiquette and protocol.
  • Decorum.
  • Public speaking.
  • Confidence.
  • Media.
  • Public relations.
  • Knowledge of sports code. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO ORGANISING 
    Self-organisation and management is displayed when the duration of the media meeting is carefully managed. 

    UNIT STANDARD CCFO COMMUNICATING 
    Additionally, communication is established as an area of development in its own right. Also, aspects of personal development feature throughout the achievement of this unit standard. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Inter-relatedness of systems is observable when the main elements of public relations are identified and explained with respect to their role in sport promotion. 

    UNIT STANDARD CCFO CONTRIBUTING 
    Professional development is evidenced when sponsors are appropriately acknowledged in the media release. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    Values:

    Demonstration of the knowledge and skills outlined in this unit standard must be consistent with the principles of:
  • Respecting the natural and cultural environment.
  • Accepting and maintaining a non-discriminatory attitude towards diversity including, for example: differences in gender, race, religion, physical ability and culture. 

  • QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Elective  67461   Further Education and Training Certificate: Event Support  Level 4  NQF Level 04  Reregistered  2021-06-30  As per Learning Programmes recorded against this Qual 
    Elective  59201   National Certificate: Generic Management  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  As per Learning Programmes recorded against this Qual 
    Elective  60309   National Certificate: Sport Management  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  CATHSSETA 
    Elective  61593   National Diploma: Marketing Management  Level 5  NQF Level 05  Reregistered  2023-06-30  As per Learning Programmes recorded against this Qual 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Daluxolo Human Capital Development Pty Ltd 
    2. Exercise Teachers Academy - Cape Town 
    3. New Hope Revival Organisation 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.