SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Manage a communications project 
SAQA US ID UNIT STANDARD TITLE
12134  Manage a communications project 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 6  Level TBA: Pre-2009 was L6  15 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 
2005-09-13  2008-09-13  SAQA 0160/05 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2009-09-13   2012-09-13  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This unit standard is a core standard and forms part of the qualification, National First Degree, and is registered at Level 6 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either Marketing Communication, Marketing Management, Market Research or Customer Management, where the acquisition of competence against this standard will add value to one's job.
This standard will also add value to learners who are starting their own business and recognises that Marketing forms an integral component of any business.

The qualifying learner is capable of:
  • Identifying, evaluating and selecting the communications methods and format
  • Managing the communications project implementation
  • Reviewing the communications project effectiveness 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence against the standards in the National Diploma in Marketing Communication or Marketing Management or Marketing Research or equivalent at NQF Level 5, or equivalent or Customer Management. 

    UNIT STANDARD RANGE 
  • Marketing including all forms of marketing communications, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.
  • Standard applies to marketing management, customer management, marketing communications and marketing research.
  • Media will include all electronic, print, outdoor, digital media, e media and direct media. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Identify, evaluate and select the communications methods and format 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Objectives are defined in relation to the communication purpose and level and communications situation. 

    ASSESSMENT CRITERION 2 
    2. The target audience is identified and communication methods are evaluated and selected for their suitability for the communication situation. 

    ASSESSMENT CRITERION 3 
    3. The format for the specific communication is analysed and approved to meet the intended communications objectives. 

    SPECIFIC OUTCOME 2 
    Manage the communications project implementation 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Communication projects are completed on time, within budget, work and resource allocation and to the required quality and satisfaction of the customer and the organisation. 

    ASSESSMENT CRITERION 2 
    2. Communications project is reviewed at determined intervals against plan, and contingency actions are implemented to realign plan when current project status differs from project plan. 

    ASSESSMENT CRITERION 3 
    3. The status of the communications project is current, with parties affected by the implementation or outcomes of the project being kept informed of progress at appropriate intervals. 

    ASSESSMENT CRITERION 4 
    4. Communications project team members are authorised, and have required resources to complete project plan. 

    ASSESSMENT CRITERION 5 
    5. Documentation relating to directing the communications project is complete, concise, and in the required format and location. 

    SPECIFIC OUTCOME 3 
    Review the communications project effectiveness 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Actual communications project outcomes are evaluated, reviewed for achievement, and compared against current work plan, objectives and resources, with variances against plan being identified. 

    ASSESSMENT CRITERION 2 
    2. Identified variances against plan are recorded, and reasons for discrepancy are found and analysed. 

    ASSESSMENT CRITERION 3 
    3. Identified strengths and weaknesses in the communications projects or communications project plan and suggestions for their improvement are disseminated to the appropriate individuals. 

    ASSESSMENT CRITERION 4 
    4. Communications project report and review records are complete, concise, and in the required format and location. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Providers offering learning towards this standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the services SETA and/or by GENFETQA. 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A demonstrated understanding of:
  • A comprehensive understanding of methods and techniques for managing communications projects.
  • An all rounded and generic various types of target audience and best methods and processes for reaching them.
  • A general understanding of methods and techniques for dealing with and managing people. 


  • Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems pertaining to the selection and implementation of the communications project. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others in the managing of the communications project to assist with its successful implementation. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information to enable accurate decisions to be made regarding communications methods, format and target audience. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively with project team to encourage implementation and for monitoring purposes. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology in the implementation of the communications project. 

    UNIT STANDARD CCFO CONTRIBUTING 
    Be culturally sensitive across a range of social contexts so that the communication processes and formats chosen will be acceptable to a range of individuals with varying cultural backgrounds. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  57612   National Certificate: Arts and Culture Enterprise  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  CATHSSETA 
    Core  20909   National First Degree: Customer Management  Level 6  Level TBA: Pre-2009 was L6  Passed the End Date -
    Status was "Reregistered" 
    2018-06-30   
    Core  20905   National First Degree: Marketing Communication  Level 6  NQF Level 07  Reregistered  2021-06-30  As per Learning Programmes recorded against this Qual 
    Core  20901   National First Degree: Marketing Management  Level 6  Level TBA: Pre-2009 was L6  Passed the End Date -
    Status was "Reregistered" 
    2018-06-30   
    Core  20897   National First Degree: Marketing Research  Level 6  Level TBA: Pre-2009 was L6  Passed the End Date -
    Status was "Reregistered" 
    2018-06-30   
    Fundamental  24453   National Certificate: Real Estate  Level 6  Level TBA: Pre-2009 was L6  Reregistered  2023-06-30  SERVICES 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.