SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Develop, implement and monitor promotional strategies 
SAQA US ID UNIT STANDARD TITLE
115828  Develop, implement and monitor promotional strategies 
ORIGINATOR
SGB Hiring Services 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 11 - Services Cleaning, Domestic, Hiring, Property and Rescue Services 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 5  Level TBA: Pre-2009 was L5 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
The person credited with this unit standard is able to evaluate existing promotional strategies and develop and implement a strategy that will suit the business. Learners will also be able to delegate resources to achieve the promotion objectives and monitor the activities during and after the promotion. They will also be able to evaluate the effectiveness of the promotion.

The qualifying learner is capable of:
  • Evaluating promotional strategies and selecting preferred option
  • Conceptualising promotional strategies
  • Delegating tasks
  • Tracking the promotion 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence against the standards in the National Certificate in Marketing, Marketing Communication or Marketing Research or Marketing Management or Customer Management at NQF Level 4 or equivalent. 

    UNIT STANDARD RANGE 
  • Promotions include but are not limited to: forms of marketing communications, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.
  • Media will include but is not limited to: electronic, print, outdoor, digital media, e-media and direct media. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Evaluate promotional strategies and select preferred option. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Strategies evaluated are within budget limits. 

    ASSESSMENT CRITERION 2 
    Promotional strategies are evaluated against company objectives and purpose. 

    SPECIFIC OUTCOME 2 
    Conceptualising promotional strategies. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Key objectives are set according to organisational requirements. 

    ASSESSMENT CRITERION 2 
    Budget is compiled within agreed format and time frames. 

    ASSESSMENT CRITERION 3 
    Key milestones and actions are identified and recorded in required format. 

    SPECIFIC OUTCOME 3 
    Delegate tasks. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Resources are directed based on strategy objectives and company resource limitations. 

    ASSESSMENT CRITERION 2 
    Service providers who have been selected are evaluated against company protocol and procedure. 

    ASSESSMENT CRITERION 3 
    Performance criteria is set according to promotion objectives and personnel personal targets. 

    ASSESSMENT CRITERION 4 
    Tasks and activities are delegated to appropriate individuals and teams based on promotional plans and strategies. 

    SPECIFIC OUTCOME 4 
    Track the promotion. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Project is consistently monitored and evaluated against set targets. 

    ASSESSMENT CRITERION 2 
    Project results are analysed and recorded in required format and time frames. 

    ASSESSMENT CRITERION 3 
    Project allows for action to be taken within company standards and parameters. 

    ASSESSMENT CRITERION 4 
    Discrepancies from project plans are identified and corrective action implemented according to company standards. 

    ASSESSMENT CRITERION 5 
    Remedial actions are identified and implemented in line with objectives and company standards. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • An understanding of methods and techniques for planning and implementation of plans.
  • An understanding of methods and techniques for the delegation of authority, responsibility and accountability.
  • An understanding of concepts for creative and lateral thinking. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems pertaining to the development or management of projects or activity plans. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others when managing a project or activity plan. 

    UNIT STANDARD CCFO ORGANISING 
    Organise oneself and one's activities so that alternative plans exist in the event of current ones being rejected or failing. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information to ensure projects are accurately evaluated. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively with individuals and teams when delegating tasks and responsibilities. 

    UNIT STANDARD CCFO CONTRIBUTING 
    In order to contribute to the full personal development of each learner and the social and economic development of society at large, it must be the intention underlying any programme of learning to make an individual aware of the importance of: reflecting on and exploring a variety of strategies to learn more effectively while working on a project or activity plan. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  73129   National Diploma: Public Relations Practice  Level 5  NQF Level 05  Reregistered  2023-06-30  SERVICES 
    Fundamental  80547   National Certificate: Auctioneering Practices  Level 5  NQF Level 05  Reregistered  2023-06-30  SERVICES 
    Elective  48888   National Diploma: Hiring Operations Management  Level 5  NQF Level 05  Passed the End Date -
    Status was "Reregistered" 
    2016-12-31  SERVICES 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.