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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Conduct sales 
SAQA US ID UNIT STANDARD TITLE
114824  Conduct sales 
ORIGINATOR
SGB Hairdressing Cosmetology and Beauty 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 11 - Services Personal Care 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 
2007-05-15  2009-04-08  SAQA 0160/05 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2010-04-08   2013-04-08  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard is replaced by: 
US ID Unit Standard Title Pre-2009 NQF Level NQF Level Credits Replacement Status
262626  Market retail products and services in the salon environment  Level 3  NQF Level 03  Complete 

PURPOSE OF THE UNIT STANDARD 
Learner is capable of conducting sales in the any industry by presenting the products and services to the customer in such a way that is conducive to a successful sale. Learner is capable of acting in such a manner to enhance the image of the retail.

The qualifying learner is able to:
  • Identify sales opportunities.
  • Present and or demonstrate products and services to prospective customer.
  • Negotiate and/or agree to terms and conditions of sales.
  • Handle and deal with customer objections and concerns.
  • Close the deal and create customer commitment. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners are expected to have demonstrated competency in mathematical and communication studies at NQF level 3 or equivalent. 

    UNIT STANDARD RANGE 
    The context of coverage of this unit standard covers:
  • Sales inclusive of but is not limited to Rand Value, units or sales.
  • Context.
  • Practical demonstration, information or promotion material.
  • Product, price, terms, conditions, quantity, quality, specifications and delivery.
  • Concerns related to product, specifications, conditions and guarantee.
  • Existing or potential customer objections regarding: product, service related, price related, specifications related and quality related.
  • Buying signals verbal and non-verbal. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Identify sales opportunities. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Client types are identified in line with accepted techniques. 

    ASSESSMENT CRITERION 2 
    Clients' needs are accurately identified within an industry specific context. 

    ASSESSMENT CRITERION 3 
    Client scope and level of disposal income is identified in line with the requirements of the specific products. 

    ASSESSMENT CRITERION 4 
    Sales opportunity presentation methodology is identified in line with needs, availability and payment structure. 

    SPECIFIC OUTCOME 2 
    Present and or demonstrate products and services to prospective customers. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Information relating to the product/service is presented in such a manner as to generate and maintain customer interest. 

    ASSESSMENT CRITERION 2 
    All product related information is accurately provided in a manner conducive to achieve sales. 

    ASSESSMENT CRITERION 3 
    Features and benefits are explained to the customer in a manner suitable to the type of product and customer. 

    ASSESSMENT CRITERION 4 
    Quality versus quantity is explained to the customer as applicable to the particular product. 

    SPECIFIC OUTCOME 3 
    Negotiate and/or agree to terms and conditions of sales. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Items requiring agreement are identified to the satisfaction of the customer and organisation. 

    ASSESSMENT CRITERION 2 
    Agreement is reached on the supply of the product/service which meet all parties requirements. 

    ASSESSMENT CRITERION 3 
    Agreements are formalised and documented if necessary. 

    ASSESSMENT CRITERION 4 
    Terms of sale are agreed in line with organisational procedures and legal requirements for the type of sale. 

    SPECIFIC OUTCOME 4 
    Handle and deal with customer objections and concerns. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Concerns and objections are clarified by tactful questioning of the client in line with accepted procedures. 

    ASSESSMENT CRITERION 2 
    Proposals meet customer's objections and concerns as applicable to the product. 

    ASSESSMENT CRITERION 3 
    Objections are restored where possible in line with organisational procedures. 

    ASSESSMENT CRITERION 4 
    Unresolved objections and concerns are referred to the relevant person in line with organisational procedures. 

    SPECIFIC OUTCOME 5 
    Close the deal and create customer commitment. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Types of closes are identified in accordance with industry norms. 

    ASSESSMENT CRITERION 2 
    Customer's buying signals are identified and acted upon in line with organisational requirements. 

    ASSESSMENT CRITERION 3 
    Customer's willingness to buy is confirmed, and commitment to course of action is obtained. 

    ASSESSMENT CRITERION 4 
    Ability to secure future sales with client is established and secured in accordance with organisational requirements. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Presentation skills Product knowledge.
  • Selling skills (buying psychology).
  • Add on products and services.
  • Negotiation skills.
  • Organisational policies and procedures.
  • Conflict handling skills.
  • Identification of buying signals.
  • Features, advantages and benefits. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    Understand the world as a set of related systems by recognising that conducting sales any industry does not exist in isolation. 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems in a critical and creative way when presenting products and services to the customer in such a way that is conducive to a successful sale. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a sales team in the any industry. 

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and one`s personal activities responsibly and effectively. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organise and critically evaluate information relevant to conducting sales any industry. 

    UNIT STANDARD ASSESSOR CRITERIA 
    Assessors should keep the following principles in mind when designing and conducting assessments against this unit standard:
  • Focus the assessment activities on gathering evidence in terms of the main outcome expressed in the title to ensure assessment is integrated rather than fragmented. Remember we want to declare the person competent in terms of the title. Where assessment at title level is unmanageable, then focus assessment around each specific outcome, or groups of specific outcomes.
  • Make sure evidence is gathered across the entire range, wherever it applies. Assessment activities should be as close to the real performance as possible, and where simulations or role-plays are used, there should be supporting evidence to show the candidate is able to perform in the real situation.
  • Do not focus the assessment activities on each assessment criterion. Rather make sure the assessment activities focus on outcomes and are sufficient to enable evidence to be gathered around all the assessment criteria.
  • The assessment criteria provide the specifications against which assessment judgements should be made. In most cases, knowledge can be inferred from the quality of the performances, but in other cases, knowledge and understanding will have to be tested through questioning techniques. Where this is required, there will be assessment criteria to specify the standard required.
  • The task of the assessor is to gather sufficient evidence, of the prescribed type and quality, as specified in this unit standard, that the candidate can achieve the outcomes again and again and again. This means assessors will have to judge how many repeat performances are required before they believe the performance is reproducible.
  • All assessments should be conducted in line with the following well documented principles of assessment: appropriateness, fairness, manageability, integration into work or learning, validity, direct, authentic, sufficient, systematic, open and consistent. 

  • UNIT STANDARD NOTES 
    This unit standard has been replaced by unit standard 262626, which is "Market retail products and services in the hairdressing industry", Level 2, 6 credits. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  48744   Further Education and Training Certificate: Beauty (Nail Technology)  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered" 
    2011-02-16  Was SERVICES until Last Date for Achievement 
    Core  48797   Further Education and Training Certificate: Beauty Technology  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered" 
    2011-02-16  Was SERVICES until Last Date for Achievement 
    Core  63669   Further Education and Training Certificate: Fitness  Level 4  NQF Level 04  Reregistered  2021-06-30  As per Learning Programmes recorded against this Qual 
    Core  64651   Further Education and Training Certificate: Hairdressing  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered" 
    2009-04-08  As per Learning Programmes recorded against this Qual 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.