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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Arrange a Public Relations / Communication event 
SAQA US ID UNIT STANDARD TITLE
110295  Arrange a Public Relations / Communication event 
ORIGINATOR
SGB Public Relations Management and Practices 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Public Relations 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This Unit Standard is for any learner working in the Public Relations field and for any learner who has the responsibility of arranging events/functions for clients. These events could be Public Relations events or routine events such as meetings and/or workshops and symposiums.

The person credited with this unit standard will be able to:
  • Gather and analyse information to assist event planning.
  • Plan an event.
  • Identify and procure supporting resources needed.
  • Arrange logistical elements of the event.
  • Evaluate the event against client requirements. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that learners accessing this Unit standard will be competent in Communications at NQF Level 3. 

    UNIT STANDARD RANGE 
    1. Event/Function to be planned within two weeks and implemented in a month.
    2. Dietry requests include hahlaal, kosher, vegetarian, low cholesterol, etc. 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Gather and analyse information to assist event planning. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The purpose of the event is established through discussions with person responsible/client. 

    ASSESSMENT CRITERION 2 
    The target group for the event is established the rough discussion with the responsible person/client. 

    ASSESSMENT CRITERION 3 
    The budget for the event is established to help assist with the format of the event. 

    ASSESSMENT CRITERION 4 
    The preferred format, time, duration and venue for the event is determined from a range of possibilities. 

    ASSESSMENT CRITERION 5 
    Information is summarised and a decision is made about the event, which is confirmed by the client/person responsible. 

    ASSESSMENT CRITERION 6 
    Permission is obtained to proceed with the planning of the event. 

    ASSESSMENT CRITERION 7 
    A schedule of report back actions to explain progress with planning is determined jointly with the client. 

    SPECIFIC OUTCOME 2 
    Plan an event. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    An activity list and a task list are compiled for the organiser to guide event planning. 

    ASSESSMENT CRITERION 2 
    Others involved in the planning are informed of their responsibilities and their roles are confirmed with them. 

    ASSESSMENT CRITERION 3 
    A programme for the event is drawn up and confirmed with the client. 

    ASSESSMENT CRITERION 4 
    An Invitation is designed giving details of date, time, venue, dress and person to whom replies should be sent based on the type of function and the target audience. 

    ASSESSMENT CRITERION 5 
    An Invitation list is compiled according to client request and invitations sent out. 

    ASSESSMENT CRITERION 6 
    People who have not responded by due date are contacted to confirm attendance. 

    SPECIFIC OUTCOME 3 
    Identify and procure supporting resources needed. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    A venue is identified and booked for the function . 

    ASSESSMENT CRITERION 2 
    All people playing a role at the function e.g speakers, welcoming committee, master of ceremonies, barmen, waiters, hosts and hostesses, etc are identified and informed of their role and when they are required to be on duty. 

    ASSESSMENT CRITERION 3 
    A detailed budget is worked out within the global amout allocated for the event. 

    ASSESSMENT CRITERION 4 
    All resources needed are identified and arrangements made for their timely procurement. 
    ASSESSMENT CRITERION RANGE 
    Includes, but is not limited to: decor, equipment, tables and chairs, linen, cutlery, crockery, stationery, gifts, loud speaker system, music, refreshments, parking, stationary, presentation list.
     

    SPECIFIC OUTCOME 4 
    Arrange logistical elements of the event. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    A Menu is compiled to suit the nature of the event and taking into account any special dietary requirements of guests. 

    ASSESSMENT CRITERION 2 
    Parking arrangements are made to accommodate guests. 

    ASSESSMENT CRITERION 3 
    Accommodatuion is arranged for guests from out of town, if required. 

    ASSESSMENT CRITERION 4 
    Travel arrangements are made for those requiring them. 

    ASSESSMENT CRITERION 5 
    A seating plan is drawn up in terms of prevailing protocol. 

    ASSESSMENT CRITERION 6 
    A venue check list is compiled to ensure that all resources are available in time for the function. 

    SPECIFIC OUTCOME 5 
    Evaluate the event against client requirements. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The event is reviewed to determine if anything went wrong and why. 

    ASSESSMENT CRITERION 2 
    Debriefings are conducted with others involved to determine success of function. 

    ASSESSMENT CRITERION 3 
    The effectiveness of the event is evaluated against its intended purpose. 

    ASSESSMENT CRITERION 4 
    A report is compiled according to organisation report writing requirements and sent to client commenting on the success of the function and making recommendations for improvements in future, if required. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Assessment of this Unit Standard should be contextual and practical.
  • Assessors must be registered as an assessor with the ETQA or an ETQA that represents the sector in which the learner is employed and which has a memorandum of understanding with the services SETA ETQA.
  • Moderators must be registered as assessors with the ETQA, or with an ETQA that has a Memorandum of Understanding with the SETA ETQA.
  • The mechanisms and requirements for moderation should be applied in accordance with the requirements of the relevant ETQA.
  • Assessment should include both formative and summative assessment.
  • Training providers must be accredited by the ETQA or with an ETQA that has a Memorandum of Understanding with the Services SETA ETQA. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    1. Budgeting and costing.
    2. Diversity.
    3. Procurement policy and procedures.
    4. Protocol in terms of seating, introductions, seating, etc.
    5. Basic project management principles. 

    UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identifying and solving problems in which responses display that responsible decisions using critical and creative thinking have been made when solving problems that occur in the plaaning of an event and while the event is taking place 

    UNIT STANDARD CCFO WORKING 
    Working effectively with others as a member of a team, group, organization, community when planning all aspects the event 

    UNIT STANDARD CCFO ORGANISING 
    Organising and managing oneself and one's activities responsibly and effectively when ensuring that all tings are in palce and that everyone is informed of their dutues 

    UNIT STANDARD CCFO COLLECTING 
    Collecting, analyzing, organizing and critically evaluating information when gathering information about the event and the client's needs as well as logistical requirements 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicating effectively using visual, mathematical and/or language skills in the modes of oral and/or written persuasion when informing people of their duties and when liaising with suppliers etc 

    UNIT STANDARD CCFO SCIENCE 
    Using science and technology effectively and critically, showing responsibility towards the environment and health of others when using technology to make arrangements and record information 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrating an understanding of the world as a set of related systems by recognizing that problem-solving contexts do not exist in isolation when seing that failure to arrange all aspects of an event can cause it to fail 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  79626   Further Education and Training Certificate: Commercial Property and Facilities Management  Level 4  NQF Level 04  Reregistered  2023-06-30  SERVICES 
    Core  48875   Further Education and Training Certificate: Public Relations Practice  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered" 
    2009-09-09  Was SERVICES until Last Date for Achievement 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.