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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Develop and manage global marketing communications strategy 
SAQA US ID UNIT STANDARD TITLE
10110  Develop and manage global marketing communications strategy 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 7  Level TBA: Pre-2009 was L7  50 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 		 2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This unit standard is an elective standard and forms part of the qualification, National Second Degree and is registered at Level 7 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in Marketing Communication, where the acquisition of competence against this standard will add value to one's job.
This standard will also add value to learners who are starting their own business and recognises that marketing communications forms an integral component of any business.

The qualifying learner is capable of:
  • Identifying global issues pertaining to marketing communications
  • Selecting and co-ordinating global marketing communications strategies
  • Utilising multimedia technology for global marketing communications communication
  • Co-ordinating multinational/ global marketing communications agency 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence against the standards in the National Degree - Marketing Communications or equivalent at NQF 6. 

    UNIT STANDARD RANGE 
  • Marketing including all forms of marketing communications, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.
  • Media will include all electronic, print, outdoor, digital media ,e-media and direct media. 
    		•

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Identify global issues pertaining to marketing communications. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Globalisation issues are identified. 

    ASSESSMENT CRITERION 2 
    2. Key outcomes in global marketing communications are analysed and evaluated. 

    ASSESSMENT CRITERION 3 
    3. Global marketing communications trends and world brands are identified and evaluated. 

    ASSESSMENT CRITERION 4 
    4. Global market segmentation and strategies are evaluated. 

    SPECIFIC OUTCOME 2 
    Select and co-ordinate global marketing communications strategies. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Global marketing communications strategies meet target audience, marketing communications and marketing strategies. 

    ASSESSMENT CRITERION 2 
    2. Creative marketing communications principles are applied to global marketing communications. 

    ASSESSMENT CRITERION 3 
    3. Media strategy is planned, developed and evaluated that meets the creative brief. 

    ASSESSMENT CRITERION 4 
    4. Marketing communications plans are produced that meet global marketing communications strategy. 

    SPECIFIC OUTCOME 3 
    Utilise multimedia technology for global marketing communications communication. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Multimedia technology is identified. 

    ASSESSMENT CRITERION 2 
    2. Multimedia campaigns for globalisation are planned. 

    ASSESSMENT CRITERION 3 
    3. Forecasts for multimedia costs are developed and documented. 

    SPECIFIC OUTCOME 4 
    Co-ordinate multi-national/global marketing communications agency. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Multi-national/global marketing communications agencies are identified. 

    ASSESSMENT CRITERION 2 
    2. Multi-national/global marketing communications agency is evaluated and selected. 

    ASSESSMENT CRITERION 3 
    3. Programmes are developed to ensure global marketing communications plans are actioned. 

    ASSESSMENT CRITERION 4 
    4. Multi-national/global marketing communications plans are monitored to ensure objectives are achieved. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Providers offering learning towards this unit standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the Services SETA and /or by The Council of Higher Education (CHE). 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A demonstrated understanding of:
  • An all rounded understanding of globalisation trends in marketing communications.
  • A comprehensive understanding of sources of global / multi-national marketing communications agencies.
  • A broad understanding of methods and techniques for developing strategies.
  • An all rounded and generic understanding of the industry, the product and the industry role players

    Range: This knowledge will apply to the particular economic sector in which the learner is learning. Moderation of this aspect will therefore need to be carried out jointly by the relevant educating and training quality assurance body(ETQA) and the services ETQA 
    		•


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems pertaining to managing globalisation issues in marketing communications. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a global team. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information when evaluating multi-national/global marketing communications agencies. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively with all stakeholders globally. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology in the process of developing and managing a global marketing communications strategy. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Understand the world as a set of related system whereby different global systems impact on each other. 

    UNIT STANDARD CCFO CONTRIBUTING 
    Contribute to the full personal development of each learner and the social economic development of society at large, by making it the underlying intention of any learning programme to make the individual aware of the importance of learning in a global society. 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Elective  22873   National Diploma: Marketing Communications  Level 7  Level N/A: Pre-2009 was L7  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  SERVICES 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.