SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Develop and implement marketing plan in line with marketing strategy 
SAQA US ID UNIT STANDARD TITLE
10070  Develop and implement marketing plan in line with marketing strategy 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 5  Level TBA: Pre-2009 was L5  20 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This unit standard is an elective standard and forms part of the qualification, National Diploma and is registered at Level 5 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a marketing environment, specialising in Marketing Management where the acquisition of competence against this standard will add value to one's job.
This standard will also add value to learners who are starting their own business and recognises that marketing forms an integral component of any business.

The qualifying learner is capable of:
  • Identifying and managing product and packaging changes (new or existing)
  • Implementing and monitoring pricing plan
  • Developing and implementing media plan
  • Developing and implementing promotional plan
  • Developing and implementing innovation plan
  • Managing product profitability 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence against the standards in the National Certificate in Marketing or equivalent at NQF Level 4. Basic accounting practices at NQF Level 5. 

    UNIT STANDARD RANGE 
  • Marketing including all forms of marketing communication, direct marketing and relationship marketing, sponsorship, event marketing, sales promotion, public relations and alternative strategies.
  • Marketing plan including sales, service, distribution, material requirements, just-in-time planning, ordering, delivery, point of sale, stock levels, production levels.
  • Products including Fast Moving Consumer Goods, (FMCG), service levels, white goods, pharmaceutical, furniture and appliances.
  • Media will include all electronic, print, outdoor, digital media ,e-media and direct media. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Identify and manage product and packaging changes (new or existing) 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Product and packaging opportunities are identified. 

    ASSESSMENT CRITERION 2 
    2. Product and packaging opportunities are reviewed with relevant parties. 

    ASSESSMENT CRITERION 3 
    3. Product or packaging brief is written and produced. 

    ASSESSMENT CRITERION 4 
    4. Agency is briefed, written or verbal. 

    ASSESSMENT CRITERION 5 
    5. Research opportunities are identified and implemented. 

    ASSESSMENT CRITERION 6 
    6. Line samples are approved for production. 

    ASSESSMENT CRITERION 7 
    7. Brand equity is maintained. 

    ASSESSMENT CRITERION 8 
    8. Research findings are incorporated. 

    ASSESSMENT CRITERION 9 
    9. Creative submissions are evaluated, adjusted and approved in line with objectives. 

    ASSESSMENT CRITERION 10 
    10. Project is managed according to agreed time frame. 

    ASSESSMENT CRITERION 11 
    11. Implications on brand profitability are assessed and managed. 

    SPECIFIC OUTCOME 2 
    Implement and monitor pricing plan. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Price changes are implemented. 

    ASSESSMENT CRITERION 2 
    2. Relevant stakeholders are communicated with. 

    ASSESSMENT CRITERION 3 
    3. Support of relevant stakeholders is obtained. 

    ASSESSMENT CRITERION 4 
    4. Pricing plan is aligned to strategy. 

    ASSESSMENT CRITERION 5 
    5. Brand equity is maintained. 

    ASSESSMENT CRITERION 6 
    6. Measurement/tracking tool is developed and applied to monitor pricing. 

    ASSESSMENT CRITERION 7 
    7. Price review is developed and presented to relevant stakeholders. 

    SPECIFIC OUTCOME 3 
    Develop and implement media plan. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Brand equity is maintained. 

    ASSESSMENT CRITERION 2 
    2. Media brief is written and produced. 

    ASSESSMENT CRITERION 3 
    3. Media plans are agreed and approved. 

    ASSESSMENT CRITERION 4 
    4. Media house is briefed. 

    ASSESSMENT CRITERION 5 
    5. Media plan is aligned to communication strategy. 

    ASSESSMENT CRITERION 6 
    6. The measurement process of objectives is agreed. 

    SPECIFIC OUTCOME 4 
    Develop and implement promotional plan. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Promotions plan is aligned to strategy. 

    ASSESSMENT CRITERION 2 
    2. Brand equity is maintained. 

    ASSESSMENT CRITERION 3 
    3. Promotional calendar within total business is developed. 

    ASSESSMENT CRITERION 4 
    4. Promotions plan brief is written and documented. 

    ASSESSMENT CRITERION 5 
    5. Agency is briefed. 

    ASSESSMENT CRITERION 6 
    6. Mechanic's of concept and budget are agreed. 

    ASSESSMENT CRITERION 7 
    7. Implementation of promotions plan is monitored. 

    ASSESSMENT CRITERION 8 
    8. Creative and submissions are evaluated, adjusted and approved in line with objectives. 

    ASSESSMENT CRITERION 9 
    9. Promotion development is managed to agreed time frame. 

    ASSESSMENT CRITERION 10 
    10. Implications on brand profitability are assessed and managed. 

    ASSESSMENT CRITERION 11 
    11. Plan is communicated to relevant stakeholders. 

    SPECIFIC OUTCOME 5 
    Develop and implement innovation plan. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Re-launch or new product opportunities are identified. 

    ASSESSMENT CRITERION 2 
    2. Project team is assembled and briefed. 

    ASSESSMENT CRITERION 3 
    3. Project is managed according to agreed process. 

    ASSESSMENT CRITERION 4 
    4. Marketing mix is developed in line with project brief. 

    ASSESSMENT CRITERION 5 
    5. Launch/re-launch plan is developed. 

    ASSESSMENT CRITERION 6 
    6. Brand equity is maintained. 

    ASSESSMENT CRITERION 7 
    7. Aligned to portfolio strategy. 

    ASSESSMENT CRITERION 8 
    8. Profitability drivers are assessed and margin is delivered. 

    SPECIFIC OUTCOME 6 
    Manage product profitability. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Product profitability information is gathered. 

    ASSESSMENT CRITERION 2 
    2. Profit margin analysed to identify areas of cost influence. 

    ASSESSMENT CRITERION 3 
    3. Profitability improvements to be recommended. 

    ASSESSMENT CRITERION 4 
    4. Margins are monitored to ensure profitability targets are maintained. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Providers offering learning towards this standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the services SETA and/or by Council of Higher Education (CHE). 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A demonstrated understanding of:
  • A basic understanding of project management process and tools.
  • A general understanding of development of advertising.
  • A comprehensive understanding of data interpretation and analysis methods.
  • A broad understanding of business information systems and sources within the company.
  • An all rounded understanding of research methodologies and interpretations of results.
  • A broad understanding of market and competitor dynamics and Consumer and/or customer needs and behaviour.
  • A general understanding of core competence of the business and overall business objectives.
  • A broad understanding of interaction of the elements of the marketing mix.
  • A fairly comprehensive understanding of impact of each strategy element on product positioning.
  • A comprehensive understanding of how to manage product profitability and what are the profitability drives.
  • An all rounded and generic understanding of the industry, the product and the industry role players.

    Range: This knowledge will apply to the particular economic sector in which the learner is learning. Moderation of this aspect will therefore need to be carried out jointly by the relevant educating and training quality assurance body (ETQA) and the services ETQA. 


  • Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems pertaining to the development and implementation of the market plan. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others in developing and implementing the marketing plan to ensure all problems and queries are dealt with. 

    UNIT STANDARD CCFO ORGANISING 
    Organise oneself and one's activities so that alternative plans exist in the event of the marketing plan failing or rejected or there are insufficient resources to implement the marketing plan. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information so the marketing plan is accurate and in line with the marketing strategy. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively with all the stakeholders regarding the contents and implementation of the marketing plan. 

    UNIT STANDARD CCFO SCIENCE 
    Understand the world as a set of related systems in that the implementation of the marketing plan impacts on other departments and divisions. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Be culturally sensitive across a range of social contexts when developing and implementing the market plan. 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  49121   National Certificate: Interactive Media  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  MICTS 
    Core  49122   National Certificate: Radio Station Management  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  MICTS 
    Elective  59201   National Certificate: Generic Management  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  As per Learning Programmes recorded against this Qual 
    Elective  58977   National Certificate: Publishing  Level 5  Level TBA: Pre-2009 was L5  Passed the End Date -
    Status was "Reregistered" 
    2015-06-30  FPMSETA 
    Elective  14852   National Diploma: Agri Sales and Service Management  Level 5  NQF Level 05  Reregistered  2023-06-30  AgriSETA 
    Elective  61593   National Diploma: Marketing Management  Level 5  NQF Level 05  Reregistered  2023-06-30  As per Learning Programmes recorded against this Qual 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Artshub Institute (Pty) Ltd 
    2. Golden Era Group of Companies 
    3. Institute for the Advancement of Journalism 
    4. KMS COLLEGE 
    5. KNOWLEDGE QUEST PTY LTD 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.