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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Manage marketing communications production 
SAQA US ID UNIT STANDARD TITLE
10062  Manage marketing communications production 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 5  Level TBA: Pre-2009 was L5  12 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This unit standard is an elective standard and forms part of the qualification, National Diploma and is registered at Level 5 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in Marketing Communication, where the acquisition of competence against this standard will add value to one`s job.

This standard will also add value to learners who are starting their own business and recognises that marketing communications forms an integral component of any business.

The qualifying learner is capable of:
  • Describing printing processes to enhance production
  • Co-ordinating the production of marketing communications materials
  • Describing the requirements of internet and web design
  • Describing process for the production of films and videos
  • Identifying, evaluating and selecting production options
  • Organising and conducting shoot
  • Describing the process of radio production 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence against the standards in the National Certificate - Marketing Communications or equivalent at NQF Level 4. 

    UNIT STANDARD RANGE 
  • Marketing including all forms of marketing communication, direct marketing and relationship marketing, sponsorship, event marketing, sales promotion, public relations and alternative strategies.
  • Media will all electronic, print, outdoor, digital media, e media and direct media.
  • The role of marketing communications including promoting image, providing information, creating, increasing and stabilising demand, differentiating product features and benefits, providing competitive differentiation, lead generation, customer retention and loyalty, motivating staff etc.
  • Marketing communications materials including newsprint, leaflets, brochures, posters, banners, outdoor and arena. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Describe printing processes to enhance production. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Print terminology is explained in accordance with established procedures. 

    ASSESSMENT CRITERION 2 
    2. Printing processes are described and explained. 

    ASSESSMENT CRITERION 3 
    3. Printing process selected is correct and will enhance the printing process. 

    ASSESSMENT CRITERION 4 
    4. Paper selected is correct and contributes to job requirements. 

    ASSESSMENT CRITERION 5 
    5. Colour separations, process colour and Pantone systems are explained. 

    ASSESSMENT CRITERION 6 
    6. Printing jobs are set up on the computer and meet the requirements of the job. 

    SPECIFIC OUTCOME 2 
    Co-ordinate the production of marketing communications materials 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Staff are briefed in accordance with established procedures. 

    ASSESSMENT CRITERION 2 
    2. Briefing is documented accurately, concisely and is legible. 

    ASSESSMENT CRITERION 3 
    3. Supply material is co-ordinated to fit the requirements of the job. 

    SPECIFIC OUTCOME 3 
    Describe the requirements of internet and web design. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Processes for internet systems creation are explained. 

    ASSESSMENT CRITERION 2 
    2. Processes for web designed are explained. 

    ASSESSMENT CRITERION 3 
    3. Explanation is accurate, concise and is consistent with job requirements. 

    ASSESSMENT CRITERION 4 
    4. Process chosen interprets the creative brief and meets client's needs. 

    SPECIFIC OUTCOME 4 
    Describe process for the production of films and videos. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Television production terminology is explained. 

    ASSESSMENT CRITERION 2 
    2. Cinema production terminology is explained. 

    ASSESSMENT CRITERION 3 
    3. Film and video production processes are identified and explained. 

    SPECIFIC OUTCOME 5 
    Identify, evaluate and select production options. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Research on the production of commercial is conducted and documented. 

    ASSESSMENT CRITERION 2 
    2. Pre-production issues and requirements are identified. 

    ASSESSMENT CRITERION 3 
    3. Production options are identified. 

    ASSESSMENT CRITERION 4 
    4. Production option is selected and reasons for selection are explained. 

    ASSESSMENT CRITERION 5 
    5. Production option selected meets requirements and is made within agreed time frame. 

    SPECIFIC OUTCOME 6 
    Organise and conduct shoot. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Resource requirements for the shoot are identified and sourced. 

    ASSESSMENT CRITERION 2 
    2. Shoot is organised in accordance with established procedures. 

    ASSESSMENT CRITERION 3 
    3. Shoot project teams are briefed and meet shoot plan and role requirements. 

    ASSESSMENT CRITERION 4 
    4. Shoot activities/plans are implemented in accordance with plan and pre continuously monitored to ensure shoot milestones are being met. 

    ASSESSMENT CRITERION 5 
    5. Post production activities and processes are carried out. 

    ASSESSMENT CRITERION 6 
    6. Marketing communications production material is submitted for approval within agreed time frames. 

    SPECIFIC OUTCOME 7 
    Describe the process of radio production. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Radio production terminology is explained. 

    ASSESSMENT CRITERION 2 
    2. Radio production processes are identified and explained. 

    ASSESSMENT CRITERION 3 
    3. Radio pre-production issues and requirements are identified. 

    ASSESSMENT CRITERION 4 
    4. Radio production is carried out. 

    ASSESSMENT CRITERION 5 
    5. Post production activities and processes are carried out. 

    ASSESSMENT CRITERION 6 
    6. Radio production material is submitted. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Providers offering learning towards this standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the services SETA and/or by Council of Higher Education (CHE). 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A demonstrated understanding of:
  • An all rounded and general understanding of print, film, radio and video production processes and procedures.
  • A broad understanding of commercial shoot principles and procedures.
  • An all rounded and generic understanding of the industry, the product and the industry role players.

    Range: This knowledge will apply to the particular economic sector in which the learner is learning. Moderation of this aspect will therefore need to be carried out jointly by the relevant educating and training quality assurance body (ETQA) and the services ETQA. 


  • Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems pertaining to the production of marketing communication products. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others to ensure production processes run smoothly. 

    UNIT STANDARD CCFO ORGANISING 
    Organise oneself and one`s activities so that alternative strategies exist in the event of current strategies being rejected or failing and there are insufficient resources available. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information so that communication production processes are inline with client and organisational requirements. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively with all stakeholders when managing a marketing communications production. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Be culturally sensitive across a range of social contexts when producing the marketing communication, so that it is acceptable and appropriate to a range of people with varying cultural backgrounds. 

    UNIT STANDARD CCFO CONTRIBUTING 
    Understand the world as a set of related where ongoing production processes selected and used lead to the overall success of the marketing production. 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Elective  90721   Certificate: Design Techniques  Level 5  NQF Level 05  Reregistered  2021-06-30  As per Learning Programmes recorded against this Qual 
    Elective  48662   National Certificate: Postal Frontline Service Management  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  SERVICES 
    Elective  20904   National Diploma: Marketing Communications  Level 5  NQF Level 05  Reregistered  2023-06-30  SERVICES 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. CTU Training Solutions 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.