SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Organise field staff to ensure the desired data is collected 
SAQA US ID UNIT STANDARD TITLE
10060  Organise field staff to ensure the desired data is collected 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 5  Level TBA: Pre-2009 was L5 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This standard is an Elective unit standard and forms part of the National Diploma and is registered at Level 5 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a marketing environment, specialising in Market Research, where the acquisition of competence against this standard will add value to one's job.
This standard will also add value to learners who are involved as individuals and want to become involved in a range of marketing research activities.

The qualifying learner is capable of:
  • Conducting briefing with all relevant parties
  • Training interviewers/moderators
  • Overseeing fieldwork
  • Backing check fieldwork 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence against the standards in the National Certificate - Marketing Research or equivalent at NQF4. 

    UNIT STANDARD RANGE 
  • Marketing including all forms of marketing communications, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.
  • Marketing research includes qualitative and quantitative research. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Conduct briefing with all relevant parties. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Briefing are conducted within agreed time frames. 

    ASSESSMENT CRITERION 2 
    2. Briefings are conducted in a way that is conducive to a positive response. 

    ASSESSMENT CRITERION 3 
    3. Briefing is authorized before taking place. 

    SPECIFIC OUTCOME 2 
    Train interviewers/moderators. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Dummy interviews are conducted correctly. 

    ASSESSMENT CRITERION 2 
    2. Interviewers are satisfied that they understand what is required. 

    ASSESSMENT CRITERION 3 
    3. Interviewees clearly understand the implications of cheating. 

    SPECIFIC OUTCOME 3 
    Oversee fieldwork. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. All questionnaires are correctly completed in full. 

    ASSESSMENT CRITERION 2 
    2. Queries are satisfactorily solved. 

    ASSESSMENT CRITERION 3 
    3. Fieldworkers work according to the fieldwork plan. 

    ASSESSMENT CRITERION 4 
    4. Correct people are recruited and interviewed. 

    ASSESSMENT CRITERION 5 
    5. The group/in depth interviews meet requirements. 

    SPECIFIC OUTCOME 4 
    Back check fieldwork. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. A desired percentage of interviews are back checked. 

    ASSESSMENT CRITERION 2 
    2. Fieldwork is completed in full and is accurate. 

    ASSESSMENT CRITERION 3 
    3. Fieldworkers are advised on the quality of their work. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Providers offering learning towards this standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the services SETA and/or by GENFETQA. 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A demonstrated understanding of:
  • A general and broad understanding of techniques and methods for conducting interviews
  • A basic understanding of techniques and methods for verbal communications.
  • An all rounded and generic understanding of the industry, the product and the industry role players.

    Range: This knowledge will apply to the particular economic sector in which the learner is learning. Moderation of this aspect will therefore need to be carried out jointly by the relevant educating and training quality assurance body (ETQA) and the services ETQA. (Educational Training Quality Assurance). 


  • Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems relating to interviewing and overseeing fieldwork requirements in an organisation. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others in order to ensure that all interviews are conducted in such a way to comply with interviewing practices. 

    UNIT STANDARD CCFO ORGANISING 
    Organise oneself and one's activities so that alternative interviewees are available in the event of interviewees not being available for interview. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically and constructively evaluate information so that analyses conducted are accurate and inline with organizational requirements. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively when interviewing people to obtain market related information. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Understand the world as a set of related systems where poor interviews lead to assessment and research efforts poor data collection. 

    UNIT STANDARD CCFO CONTRIBUTING 
    Contribute to the full personal development of each learner and the social economic development of society at large by making it the underlying intention of any learning programme to make the individual aware of the importance of well organised field staff. 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Elective  58978   National Certificate: Journalism  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  MICTS 
    Elective  20896   National Diploma: Marketing Research  Level 5  NQF Level 05  Reregistered  2023-06-30  SERVICES 
    Elective  49794   National Diploma: Productivity  Level 5  NQF Level 05  Reregistered  2023-06-30  SABPP 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Artshub Institute (Pty) Ltd 
    2. ATTI Nelspruit Pty Ltd 
    3. Business Management Training College (Pty) Ltd 
    4. Falcon Business Institute (Pty) Ltd 
    5. Gauteng Central College PTY LTD 
    6. IALE School of Advanced Learning and Education (Pty) Ltd 
    7. In Excess Trading 22 T/A ATTI Polokwane 
    8. Jeppe College of Commerce and Computer Studies 
    9. Kundani Trading 
    10. ORGANISATIONAL DEVELOPMENT INTERNATIONAL (PTY) LTD 
    11. South African Film Institute 
    12. The Media Workshop cc 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.