SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Coach others on principles of marketing in an organisation 
SAQA US ID UNIT STANDARD TITLE
10051  Coach others on principles of marketing in an organisation 
ORIGINATOR ORIGINATING PROVIDER
SGB Marketing   
QUALITY ASSURING BODY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 5  Level TBA: Pre-2009 was L5 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2012-07-01  2015-06-30  SAQA 0695/12 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2016-06-30   2019-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This unit standard is a core standard and forms part of the qualification, National Diploma and is registered at Level 5 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either Marketing Communication, Marketing Management, Market Research or Customer Management, where the acquisition of competence against this standard will add value to one's job.
This standard will also add value to learners who are starting their own business and recognises that Marketing forms an integral component of any business.

The qualifying learner is capable of:
  • Describing marketing principles and ethics to others
  • Developing and implementing a coaching plan
  • Developing and implementing a monitoring programme
  • Monitoring events of a "marketing culture" in the organisation 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence against the standards in the National Certificate in Marketing, Marketing Communication or Marketing Research or Marketing Management or Customer Management or equivalent at NQF Level 4. 

    UNIT STANDARD RANGE 
  • Stakeholders will include customers, suppliers, the public, employees, management, consumer councils, local government, shareholders, trade unions and financial institutions.
  • Marketing including all forms of marketing communications, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.
  • Media will include all electronic, print, outdoor, digital media, e-media and direct media.
  • Coaching including on-the-job training, demonstrations, facilitation and mentoring. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Describe marketing principles and ethics to others 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Marketing principles are identified and listed 

    ASSESSMENT CRITERION 2 
    2. Descriptions are clear and easily understood 

    ASSESSMENT CRITERION 3 
    3. All relevant principals and ethical issues are covered 

    SPECIFIC OUTCOME 2 
    Develop and implement a coaching / monitoring plan 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Coaching plans are selected and developed in consultation with relevant individuals 

    ASSESSMENT CRITERION 2 
    2. Coaching/monitoring activities are planned and in the required format and within scheduled timeframes 

    ASSESSMENT CRITERION 3 
    3. Coaching is matched to the individual's goals, needs and objectives 

    ASSESSMENT CRITERION 4 
    4. Coaching is linked to the Workplace Skills Plan 

    ASSESSMENT CRITERION 5 
    5. Coaching is implemented in an environment conducive to learning and performance improvement 

    SPECIFIC OUTCOME 3 
    Develop and implement a monitoring programme 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Monitoring programme includes opportunities for improvement 

    ASSESSMENT CRITERION 2 
    2. Monitoring programme is developed and implemented within agreed timeframes 

    ASSESSMENT CRITERION 3 
    3. Monitoring programme is not intrusive 

    ASSESSMENT CRITERION 4 
    4. Monitoring programme highlights weaknesses and deviations and identifies remedial actions 

    SPECIFIC OUTCOME 4 
    Monitor events of a "marketing culture" in the organisation 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Marketing culture is evaluated against set objectives and required outcomes 

    ASSESSMENT CRITERION 2 
    2. Current status of marketing culture is determined and recorded in the required format 

    ASSESSMENT CRITERION 3 
    3. Opportunities for improvement to the marketing culture are identified for remedial action 

    ASSESSMENT CRITERION 4 
    4. Evaluation results are communicated in accordance with organisational requirements and procedures 

    ASSESSMENT CRITERION 5 
    5. Monitoring of marketing culture are made in the required format and within agreed timeframes 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Providers offering learning towards this unit standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the Services SETA and /or by The Council of Higher Education (CHE). 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A demonstrated understanding of:
  • A broad and general understanding of principles, methods and techniques for monitoring and coaching individuals and teams.
  • A fairly comprehensive understanding of coaching plans.
  • A broad understanding of methods and techniques for analysing individual and team performance.
  • A basic understanding of communicating with individuals. 


  • Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems pertaining to coaching and monitoring others in a marketing organisation. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others while considering coaching plans so as to enhance performance and teamwork. 

    UNIT STANDARD CCFO ORGANISING 
    Organise oneself and one's activities so that alternative plans and programmes exist in the event of current ones failing or being rejected. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organise and critically evaluate information to help establish the individuals' goals, needs and objectives. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology in the development and implementation of coaching interventions. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Be culturally sensitive across a range of social contexts when coaching so that interventions are appropriate and acceptable to all stakeholders. 

    UNIT STANDARD CCFO CONTRIBUTING 
    Contribute to the full personal development of each learner and the social and economic development of the society at large, by making it the underlying intention of any programme of learning to make an individual aware of the importance of having learning goals and objectives to enhance learning. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE QUALITY ASSURING BODY
    Core  20908   National Diploma: Customer Management  Level 5  NQF Level 05  Reregistered  2015-06-30  SERVICES 
    Core  20904   National Diploma: Marketing Communications  Level 5  NQF Level 05  Reregistered  2015-06-30  SERVICES 
    Core  61593   National Diploma: Marketing Management  Level 5  NQF Level 05  Reregistered  2015-06-30  As per Learning Programmes recorded against this Qual 
    Core  20896   National Diploma: Marketing Research  Level 5  NQF Level 05  Reregistered  2015-06-30  SERVICES 
    Core  49603   Bachelor of Visual Communications  Level 6  Level TBA: Pre-2009 was L6  Reregistered  2015-06-30  CHE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Quality Assuring Bodies have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Quality Assuring Body should be notified if a record appears to be missing from here.
     
    1. KLM EMPOWERED HUMAN SOLUTIONS SPECIALISTS (PTY)LTD 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.