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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Lead a team of marketers and service providers 
SAQA US ID UNIT STANDARD TITLE
10042  Lead a team of marketers and service providers 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 5  Level TBA: Pre-2009 was L5  10 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This unit standard is a core standard and forms part of the qualification, National Diploma and is registered at Level 5 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either Marketing Communication, Marketing Management, Market Research or Customer Management, where the acquisition of competence against this standard will add value to one's job.

This standard will also add value to learners who are starting their own business and recognises that Marketing forms an integral component of any business.

The qualifying learner is capable of:
  • Setting objectives for marketing team
  • Coaching marketing staff to be able to achieve objectives
  • Monitoring performance of marketing staff against targets
  • Providing feedback on performance
  • Taking corrective action as needed 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
  • Learners accessing this qualification will have demonstrated competence against the standards in the National Certificate in Marketing, Marketing Communication or Marketing Research or Marketing management or Customer Management or equivalent at NQF Level 4. 

  • UNIT STANDARD RANGE 
  • Marketing including all forms of marketing communications, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.
  • Media will include all electronic, print, outdoor, digital media, e-media and direct media.
  • Coaching including training, development, mentorship, skills training, knowledge, enhancement and attitude development
  • Marketing objectives including research, sales, market share, profit, communications strategy, media exposure, processing and target audience. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Set objectives for marketing team 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Marketers and service providers set objectives within the organisational framework 

    ASSESSMENT CRITERION 2 
    2. Marketers and service providers set objectives, which are specific, measurable, and achievable. 

    ASSESSMENT CRITERION 3 
    3. All stakeholders are consulted within the process of setting objectives 

    SPECIFIC OUTCOME 2 
    Coach marketing staff to be able to achieve objectives 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Coaching plans are developed and selected in consultation with relevant individuals 

    ASSESSMENT CRITERION 2 
    2. Coaching initiatives are planned and in the required format and within scheduled timeframe 

    ASSESSMENT CRITERION 3 
    3. Coaching is matched to the individuals goals, needs and objectives 

    ASSESSMENT CRITERION 4 
    4. Coaching is linked to the workplace skills plan 

    ASSESSMENT CRITERION 5 
    5. Coaching is implemented in an environment conducive to learning and performance improvement 

    SPECIFIC OUTCOME 3 
    Monitor performance of marketing staff against targets 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Competence of individuals and teams is assessed against agreed standards and objectives and within agreed procedures and timeframes 

    ASSESSMENT CRITERION 2 
    2. Selected evaluation methods are relevant, fair and known to the individual or team being assessed 

    ASSESSMENT CRITERION 3 
    3. Monitoring of performance is done in a manner which is based on establish methods 

    ASSESSMENT CRITERION 4 
    4. Collected information is complete, accurate, current and agreed with the individual or team 

    ASSESSMENT CRITERION 5 
    5. Performance is recorded in the agreed format 

    ASSESSMENT CRITERION 6 
    6. Monitoring and assessment individuals and teams is provided on an on-going basis to agreed timeframes 

    SPECIFIC OUTCOME 4 
    Provide feedback on performance 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Feedback provided to individuals and teams is factual, concise and relevant to agreed standards 

    ASSESSMENT CRITERION 2 
    2. Opportunities for improvement are identified 

    ASSESSMENT CRITERION 3 
    3. Feedback is provided in a manner, time and place appropriate to all stakeholders 

    ASSESSMENT CRITERION 4 
    4. Opportunities are provided for individuals and teams to comment on the evaluation and procedures 

    ASSESSMENT CRITERION 5 
    5. Details of action to be taken as a result of the feedback are accurate and comply with requirements 

    ASSESSMENT CRITERION 6 
    6. Records of feedback are factual, current and are maintained in a secure environment and are available to authorised uses 

    SPECIFIC OUTCOME 5 
    Take corrective action as needed 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Standards and objectives are altered in accordance with the required timeframe and format 

    ASSESSMENT CRITERION 2 
    2. Remedial activities are implemented in accordance with plan 

    ASSESSMENT CRITERION 3 
    3. Corrective action is taken within the agreed format and timeframe 

    ASSESSMENT CRITERION 4 
    4. Individual involved in the implementation of corrective action are consulted with, and feedback sought on the effectiveness of the remedial activities 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Providers offering learning towards this unit standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the Services SETA and /or by The Council of Higher Education (CHE). 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A demonstrated understanding of:
  • A basic understanding of principles, methods and techniques for leading individuals and teams.
  • A broad general understanding of performance evaluation methods and procedures.
  • A comprehensive understanding of organisational policies and procedures pertaining to the assessment/review of performance.
  • A broad general understanding of coaching methods and techniques. 


  • Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
  • Identify and solve problems related to poor performance of individuals or teams. 

  • UNIT STANDARD CCFO WORKING 
  • Work effectively with others when providing coaching on performance. 

  • UNIT STANDARD CCFO COLLECTING 
  • Collect, evaluate, organise and critically evaluate information to ensure information is accurate and evaluated in line with organisational strategy. 

  • UNIT STANDARD CCFO COMMUNICATING 
  • Communicate effectively when reviewing and presenting individuals with a synopsis of their performance. 

  • UNIT STANDARD CCFO SCIENCE 
  • Understand the world as a set of related systems where correct performance assessment, coaching and feedback lead to the overall growth and success of the individual or team. 

  • UNIT STANDARD CCFO DEMONSTRATING 
  • Be culturally sensitive across a range of social contexts when analysing and coaching individuals and teams, so that these actions are appropriate and acceptable to people with varying cultural backgrounds. 

  • UNIT STANDARD CCFO CONTRIBUTING 
  • Contribute to the full personal development of each learner and the social economic development of the society at large, by making it the underlying intention of any programme of learning to make an individual aware of the importance of meeting performance standards. 

  • REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  20908   National Diploma: Customer Management  Level 5  NQF Level 05  Reregistered  2023-06-30  SERVICES 
    Core  20904   National Diploma: Marketing Communications  Level 5  NQF Level 05  Reregistered  2023-06-30  SERVICES 
    Core  61593   National Diploma: Marketing Management  Level 5  NQF Level 05  Reregistered  2023-06-30  As per Learning Programmes recorded against this Qual 
    Core  20896   National Diploma: Marketing Research  Level 5  NQF Level 05  Reregistered  2023-06-30  SERVICES 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.