SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Conduct a marketing situational analysis 
SAQA US ID UNIT STANDARD TITLE
10041  Conduct a marketing situational analysis 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 5  Level TBA: Pre-2009 was L5 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This unit standard is a core standard and forms part of the qualification, National Diploma and is registered at Level 5 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either Marketing Communication, Marketing Management, Market Research or Customer Management, where the acquisition of competence against this standard will add value to one`s job.
This standard will also add value to learners who are starting their own business and recognises that Marketing forms an integral component of any business.

The qualifying learner is capable of:
  • Gathering data relating to project from the environment
  • Analysing data for the marketing situational analysis
  • Draw conclusions and make recommendations 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence against the standards in the National Certificate in Marketing, Marketing Communication or Marketing Research or Marketing management or Customer Management or equivalent at NQF Level 4. 

    UNIT STANDARD RANGE 
  • Marketing including all forms of marketing communications, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.
  • Media will include all electronic, print, outdoor, digital media, e-media and direct media.
  • Data gathering processes including questionnaires, lists, telephonic, internet, electronic and face to face. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Gather data relating to project from the environment 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Data gathered is relevant and appropriate to the project 

    ASSESSMENT CRITERION 2 
    2. Data is gathered within the agreed time frames 

    ASSESSMENT CRITERION 3 
    3. Data gathering processes are methodical and well structured 

    ASSESSMENT CRITERION 4 
    4. Budget constraints are observed and remain within allocations 

    SPECIFIC OUTCOME 2 
    Analyse data for the marketing situational analysis 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Data processing and analysis is approached logically 

    ASSESSMENT CRITERION 2 
    2. Main issues and/or themes are identified 

    ASSESSMENT CRITERION 3 
    3. All aspects are considered including the 'big picture' scenario 

    ASSESSMENT CRITERION 4 
    4. Analysis of data is recorded and documented according to requirements 

    ASSESSMENT CRITERION 5 
    5. Presentation of data is in the agreed format and location 

    SPECIFIC OUTCOME 3 
    Draw conclusions and make recommendations 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Conclusions drawn and made are useful, significant and appropriate 

    ASSESSMENT CRITERION 2 
    2. Conclusions and recommendations solve the marketing problem 

    ASSESSMENT CRITERION 3 
    3. Recommendation can be applied within resource limitations 

    ASSESSMENT CRITERION 4 
    4. Recommendations lead to a competitive advantage 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Providers offering learning towards this unit standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the Services SETA and /or by The Council of Higher Education (CHE). 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A demonstrated understanding of:
  • A broad understanding of principles, methods and techniques for conducting marketing situational analysis.
  • A broad and integrated understanding of methods and techniques for analysing data from situation analysis. 


  • Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
  • Understand the world as a set of related systems where situational analysis results impact on the other areas of marketing. 

  • UNIT STANDARD CCFO WORKING 
  • Work effectively with others during the gathering of data from the environment. 

  • UNIT STANDARD CCFO ORGANISING 
  • Organise oneself and one`s activities so that when conducting situational analyses, things run smoothly and alternative plans exist in the event of current plans failing. 

  • UNIT STANDARD CCFO COLLECTING 
  • Collect, evaluate, organise and critically evaluate information so that results of the situational analysis are accurate and inline with strategy. 

  • UNIT STANDARD CCFO SCIENCE 
  • Use science and technology to process, record and analyse data received from the situational analysis. 

  • UNIT STANDARD CCFO CONTRIBUTING 
  • Be culturally sensitive across a range of social contexts when gathering data so that it is gathered in an appropriate and acceptable manner. 

  • REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  20188   National Certificate: Real Estate  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  SERVICES 
    Core  20908   National Diploma: Customer Management  Level 5  NQF Level 05  Reregistered  2023-06-30  SERVICES 
    Core  20904   National Diploma: Marketing Communications  Level 5  NQF Level 05  Reregistered  2023-06-30  SERVICES 
    Core  61593   National Diploma: Marketing Management  Level 5  NQF Level 05  Reregistered  2023-06-30  As per Learning Programmes recorded against this Qual 
    Core  20896   National Diploma: Marketing Research  Level 5  NQF Level 05  Reregistered  2023-06-30  SERVICES 
    Core  49603   Bachelor of Visual Communications  Level 6  Level TBA: Pre-2009 was L6  Reregistered  2021-06-30  CHE 
    Elective  57611   National Certificate: 2D Animation  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  MICTS 
    Elective  66089   National Certificate: Human Settlements Development  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  CETA 
    Elective  50583   National Certificate: Public Service Communication  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  PSETA 
    Elective  49198   National Certificate: Social Housing Property Management  Level 6  Level TBA: Pre-2009 was L6  Reregistered  2023-06-30  PSETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. NEMISA 
    2. South African Film Institute 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.