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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Implement marketing activity plans to meet agreed deadlines 
SAQA US ID UNIT STANDARD TITLE
10040  Implement marketing activity plans to meet agreed deadlines 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04  14 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 
2004-12-02  2007-12-02  SAQA 1657/04 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2008-12-02   2011-12-02  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard is replaced by: 
US ID Unit Standard Title Pre-2009 NQF Level NQF Level Credits Replacement Status
252200  Implement activity plans to meet agreed deadlines  Level 4  NQF Level 04  Complete 

PURPOSE OF THE UNIT STANDARD 
This unit standard is an elective standard and forms part of the qualification, National Certificate and is registered at Level 4 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing environment, specialising in Marketing Management, where the acquisition of competence against this standard will add value to one's job.
This standard will also add value to learners who are starting their own business and recognises that marketing forms an integral component of any business.

The qualifying learner is capable of:
  • Communicating with internal and external stakeholders
  • Maintaining relationship with providers
  • Managing and monitoring marketing activity plans
  • Evaluating completed marketing activities 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence in communicating verbally and in writing and computer technology at Level 3 on the NQF or equivalent. 

    UNIT STANDARD RANGE 
  • Marketing including all forms of marketing communication, direct marketing and relationship marketing, sponsorship, event marketing, sales promotion, public relations and alternative strategies.
  • Marketing activities including ad campaign, sales promotion, sales projects, research, pr campaign, sponsorship, product launch, product test.
  • Providers including product suppliers, service suppliers, equipment supplies, material supplies, space providers, consultants.
  • Internal stakeholders including management, supervisors, employees.
  • External stakeholders including customers, providers, consultants, companies, local government. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Communicate with internal and external stakeholders. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Meeting dates and times are set and attended 

    ASSESSMENT CRITERION 2 
    2. Evaluation feedback is communicated 

    ASSESSMENT CRITERION 3 
    3. Activities advised to relevant parties 

    ASSESSMENT CRITERION 4 
    4. Communication processes timely and effective in securing quality input and participation 

    SPECIFIC OUTCOME 2 
    Maintain relationship with providers. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Selection criteria is understood and followed. 

    ASSESSMENT CRITERION 2 
    2. Methods used for evaluating providers are best suited to the size, nature and products required 

    ASSESSMENT CRITERION 3 
    3. Providers are communicated with on a regular basis. 

    ASSESSMENT CRITERION 4 
    4. Provider reports and input are reviewed within agreed time frames. 

    SPECIFIC OUTCOME 3 
    Manage and monitor marketing activity plans. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Providers are briefed and given direction 

    ASSESSMENT CRITERION 2 
    2. Support material delivered on time 

    ASSESSMENT CRITERION 3 
    3. Problems areas are identified and corrective action taken to overcome these 

    ASSESSMENT CRITERION 4 
    4. Measurement criteria is set and monitored 

    ASSESSMENT CRITERION 5 
    5. Performance progress is monitored and evaluated on a continuous basis 

    SPECIFIC OUTCOME 4 
    Evaluate completed marketing activities. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Outcomes of implemented activities are evaluated at pre-determined intervals against documented plan 

    ASSESSMENT CRITERION 2 
    2. Non-conformance is recorded in an accurate and complete way and indicates the effect on success 

    ASSESSMENT CRITERION 3 
    3. Changes and improvements are documented, agreed and communicated within planned time frames 

    ASSESSMENT CRITERION 4 
    4. Measures and evaluation criteria provide sufficient and timely information. 

    ASSESSMENT CRITERION 5 
    5. Evaluation approaches assess strength and limitations of activities to provide for improvement. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Providers offering learning towards this standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the services SETA and/or by GENFETQA. 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A demonstrated understanding of:
  • A general broad understanding of methods and techniques for managing people and plans.
  • A basic understanding of methods and techniques for communicating verbally, in writing and visually.
  • A basic understanding of business and corporate marketing strategies.
  • A broad understanding of information systems used to capture and process marketing data.
  • An all rounded and generic understanding of the industry, the product and the industry role players.

    Range: This knowledge will apply to the particular economic sector in which the learner is learning. Moderation of this aspect will therefore need to be carried out jointly by the relevant educating and training quality assurance body and the services ETQA 


  • Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems pertaining to the implementation of the market activity plan. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others in order to ensure the implementation process runs smoothly and according to plan. 

    UNIT STANDARD CCFO ORGANISING 
    Organise oneself and one's activities so that alternative plans and activities exist in the event of current plans and activities being rejected or there are insufficient resources available to implement the plans. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information related to the marketing activity plan so that the information will support the organisations vision. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively with internal and external providers and other stakeholders when implementing marketing activities. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Being culturally sensitive across a range of social context when implementing marketing activities in an organisation, so that these activities are appropriate and acceptable to a range of people with varying cultural backgrounds. 

    UNIT STANDARD NOTES 
    This unit standard has been replaced by unit standard 252200, which is "Implement activity plans to meet agreed deadlines", Level 4, 6 credits. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  48818   Further Education and Training Certificate: Arts and Culture Administration  Level 4  NQF Level 04  Reregistered  2023-06-30  CATHSSETA 
    Elective  20899   National Certificate: Marketing Management  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered" 
    2008-02-19  Was SERVICES until Last Date for Achievement 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.