SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Record raw data 
SAQA US ID UNIT STANDARD TITLE
10030  Record raw data 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 
2004-12-02  2007-12-02  SAQA 1657/04 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2008-12-02   2011-12-02  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard is replaced by: 
US ID Unit Standard Title Pre-2009 NQF Level NQF Level Credits Replacement Status
252208  Record raw data  Level 4  NQF Level 04  Complete 

PURPOSE OF THE UNIT STANDARD 
This standard is an Elective unit standard and forms part of the National Certificate and is registered at Level 4 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a marketing environment, specialising in Market Research, where the acquisition of competence against this standard will add value to one's job.
This standard will also add value to learners who are involved as individuals and want to become involved in a range of marketing research activities.

The qualifying learner is capable of:
  • Conducting interviews and de-briefing according to requirements
  • Submitting correct questionnaires
  • Transcribing qualitative information 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence in communicating verbally and in writing and computer technology at Level 3 on the NQF or equivalent. 

    UNIT STANDARD RANGE 
  • Interviews including face to face (including CAPI - computer assisted personal interviewing), telephonic (including CATI - computer assisted telephone interviewing), internet, postal, questionnaires and observation.
  • Collecting raw data includes structured, semi-structured and unstructured questionnaires in a range of markets e.g. consumer, health, business.
  • Marketing research includes qualitative and quantitative research.
  • Marketing including all forms of marketing communication, direct marketing and relationship marketing, sponsorship, event marketing, sales promotion, public relations and alternative strategies. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Conduct interviews and de-briefing according to requirements. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Pilot interviews are conducted. 

    ASSESSMENT CRITERION 2 
    2. Pilot interview debriefing is conducted. 

    ASSESSMENT CRITERION 3 
    3. Research material is used as per instruction. 

    ASSESSMENT CRITERION 4 
    4. Information is to remain confidential. 

    ASSESSMENT CRITERION 5 
    5. Maintain research ethics. 

    SPECIFIC OUTCOME 2 
    Submit correct questionnaire. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Questionnaire and briefing instructions are to be adhered to. 

    ASSESSMENT CRITERION 2 
    2. Interviews are conducted in accordance with laid down procedures. 

    ASSESSMENT CRITERION 3 
    3. Interviews are complete. 

    ASSESSMENT CRITERION 4 
    4. Interviews are accurate. 

    SPECIFIC OUTCOME 3 
    Transcribe qualitative information. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Transcription is completed in the required format and time frame. 

    ASSESSMENT CRITERION 2 
    2. Transcription is copied verbatim. 

    ASSESSMENT CRITERION 3 
    3. Transcription is in the required location. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Providers offering learning towards this standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the services SETA and/or by GENFETQA. 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A demonstrated understanding of:
  • An integrated and broad understanding of techniques and methods for conducting interviews.
  • An all rounded and generic understanding of the industry, the product and the industry role players.

    Range: This knowledge will apply to the particular economic sector in which the learner is learning. Moderation of this aspect will therefore need to be carried out jointly by the relevant educating and training quality assurance body and the services ETQA. 


  • Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others in order to ensure that all information requested and questions asked not offend interviewees. 

    UNIT STANDARD CCFO ORGANISING 
    Organizing and managing oneself and one's activities responsibly and effectively when working with confidential data. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically and constructively evaluate information so that answers received are accurate and inline with organisational requirements. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively when conducting interviews and asking questions. 

    UNIT STANDARD NOTES 
    This unit standard has been replaced by unit standard 252208, which is "Record raw data", Level 4, 3 credits. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Elective  50479   Further Education and Training Certificate: Advertising  Level 4  NQF Level 04  Reregistered  2023-06-30  MICTS 
    Elective  48818   Further Education and Training Certificate: Arts and Culture Administration  Level 4  NQF Level 04  Reregistered  2023-06-30  CATHSSETA 
    Elective  20185   Further Education and Training Certificate: Banking  Level 4  NQF Level 04  Reregistered  2023-06-30  BANKSETA 
    Elective  20894   National Certificate: Marketing Research  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered" 
    2008-02-19  Was SERVICES until Last Date for Achievement 
    Elective  58978   National Certificate: Journalism  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  MICTS 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Artshub Institute (Pty) Ltd 
    2. ATTI Nelspruit Pty Ltd 
    3. Falcon Business Institute (Pty) Ltd 
    4. Footprint Media academy Pty ltd 
    5. Gauteng Central College PTY LTD 
    6. IALE School of Advanced Learning and Education (Pty) Ltd 
    7. In Excess Trading 22 T/A ATTI Polokwane 
    8. Kundani Trading 
    9. NEMISA 
    10. South African Film Institute 
    11. The Media Workshop cc 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.