SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION: 

Master of Management Sciences in Marketing Management 
SAQA QUAL ID QUALIFICATION TITLE
96781  Master of Management Sciences in Marketing Management 
ORIGINATOR
Central University of Technology, Free State 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
CHE - Council on Higher Education  HEQSF - Higher Education Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
Master's Degree  Field 03 - Business, Commerce and Management Studies  Marketing 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  180  Not Applicable  NQF Level 09  Regular-Provider-ELOAC 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Registered-data under construction  EXCO 0324/24  2024-07-01  2027-06-30 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2028-06-30   2031-06-30  

Registered-data under construction

The qualification content is currently being updated for the qualifications with the status “Registered-data under construction” or showing “DETAILS UNDER CONSTRUCTION” to ensure compliance with SAQA’S Policy and Criteria for the registration of qualifications and part-qualifications on the National Qualifications Framework (NQF) (As amended, 2022). These qualifications are re-registered until 30 June 2027 and can legitimately be offered by the institutions to which they are registered.

 

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

PURPOSE AND RATIONALE OF THE QUALIFICATION 
The qualified learner will be able to conduct independent research under guidance in a chosen field and contribute to knowledge production in that field. The research problem, its justification, research process and outcome are reported in a dissertation which complies with the generally accepted norms for research at that level. 

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
Recognition of Prior Learning (RPL):
Access may be gained to the qualification through the Recognition of Prior Learning (RPL).

Entry Requirements:
  • Bachelor of Marketing Honours, Level 8.
    Or
  • Bachelor of Marketing, Level 8.
    Or
  • Postgraduate Diploma in Marketing, Level 8. 
    		•

    RECOGNISE PREVIOUS LEARNING? 
    Y 

    QUALIFICATION RULES 
    Research. 

    EXIT LEVEL OUTCOMES 
    1. Demonstrate knowledge and understanding of the field/area of investigation.
    2. Apply research methods and techniques appropriately and correctly. 

    ASSOCIATED ASSESSMENT CRITERIA 
    Associated Assessment Criteria for Exit Level Outcome 1:
  • The listed and cited literature of the literature survey and the exposition of the research reflects familiarity with relevant and recent trends in technologies, techniques, models and theories in the chosen field.
  • Models, principles, theories, techniques and methodologies in the chosen field are analysed, explained and juxtaposed correctly in oral presentations and/or the written record of research.

    Associated Assessment Criteria for Exit Level Outcome 2:
  • The use of literature surveys/experimentation/correlation/casual analysis is justified fully and correctly in oral presentations and the written record of research.
  • The research problem is clearly identified, defined and detailed in the research proposal:
    > The stated hypothesis directs the investigation.
    > Logical interpretation of data reflects clear understanding of the relationship between facts in the study and the ability to evaluate contradictory information.
  • Information sources are used correctly and appropriately and includes a range of media:
    > Information technology skills are applied effectively in information searches, data analyses, data presentation, and the production of the dissertation.
    > The appropriate mathematical and statistical methods are applied correctly to quantitative and qualitative data.
    > The inferences, interpretations and conclusions from measurements and statistical analyses are valid.
    > Language and numeracy skills are applied effectively and correctly in communicating the research problem, its investigation, outcome and recommendations clearly.

    Integrated Assessment:
    Continuous Assessment of research work. Summative Assessment on the completion of the dissertation based on the oral and written forms of presentation. 
    		•

    ARTICULATION OPTIONS 
    Horizontal Articulation:
  • Master of Marketing, Level 9.
  • Master of Management, Level 9.

    Vertical Articulation:
  • Doctor of Marketing, Level 10.
  • Doctor of Philosophy in Marketing, Level 10. 
    		•

    MODERATION OPTIONS 
    N/A 

    CRITERIA FOR THE REGISTRATION OF ASSESSORS 
    N/A 

    NOTES 
    N/A 

    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
    When qualifications are replaced, some (but not all) of their learning programmes are moved to the replacement qualifications. If a learning programme appears to be missing from here, please check the replaced qualification.
     
    NONE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Central University of Technology, Free State 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.