|All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.|
|SOUTH AFRICAN QUALIFICATIONS AUTHORITY|
|National Diploma: Marketing Management|
|SAQA QUAL ID||QUALIFICATION TITLE|
|22872||National Diploma: Marketing Management|
|PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY||NQF SUB-FRAMEWORK|
|SERVICES - Services Sector Education and Training Authority||OQSF - Occupational Qualifications Sub-framework|
|National Diploma||Field 03 - Business, Commerce and Management Studies||Marketing|
|ABET BAND||MINIMUM CREDITS||PRE-2009 NQF LEVEL||NQF LEVEL||QUAL CLASS|
|Undefined||276||Level 7||NQF Level 07||Regular-Unit Stds Based|
|REGISTRATION STATUS||SAQA DECISION NUMBER||REGISTRATION START DATE||REGISTRATION END DATE|
|LAST DATE FOR ENROLMENT||LAST DATE FOR ACHIEVEMENT|
|In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.|
This qualification does not replace any other qualification and is not replaced by any other qualification.
|PURPOSE AND RATIONALE OF THE QUALIFICATION|
|This higher degree will allow learners to operate at a strategic and conceptual level in designing and strategising new technologies, methodologies and techniques of furthering the purposes and benefits of Marketing Management.
Rationale of the qualification:
The National Diploma in Marketing Management: Level 7 is designed to meet the needs of those learners who want to progress in the field of Marketing and will assist those who make Marketing Management their chosen career path. The qualification in Marketing Management offers scope for a large variety of talents, displayed by individuals of diverse backgrounds, cultures, and of either gender.
The qualification in marketing can be followed in virtually every sector, i.e. business-to-business marketing, i.e. products or services sold to other businesses; services marketing, i.e. education, real estate, travel and tourism, legal services, etc; fast moving consumer goods, i.e. products people need and use every day; financial services, i.e. banking and insurance.
At the higher levels the Marketing profession needs a set of unit standards against which to align and measure it self.
The National Diploma in Marketing Management will provide and offer the skills, knowledge and understanding of marketing that are essential for analysis of market conditions, development of marketing strategies, product and brand development, pricing, distribution (local and international), integrated marketing communication (including advertising, promotions and public relations) and interaction with the customer (through selling and customer service).
Many different roles and careers are linked to and affected by this qualification. They include, but are not limited to:
This qualification will help the learner at Level 7 to get the requirements of such a qualification, namely, the general knowledge and understanding of business functions as well as a detailed practical understanding of Marketing Management.
The qualification is structured in such a way that exposes individuals to a set of core competences to enable them to function in this role. The electives will provide for more special competence in the area of Marketing Management. The qualification will also promote the notion of life-long learning.
|LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING|
|Learners accessing this qualification will have demonstrated competence against the standards in the National Degree - Marketing Management or equivalent NQF 6.
Recognition of prior learning:
The structure of this Unit Standard based Qualification makes the recognition of Prior Learning possible, if the learner is able to demonstrate competence in the knowledge, skills, values and attitudes implicit in this Marketing Management qualification.
This recognition of Prior Learning may allow:
All recognition of Prior Learning is subject to quality assurance by services SETA or a relevant accredited ETQA and is conducted by an accredited workplace assessor.
|RECOGNISE PREVIOUS LEARNING?|
|EXIT LEVEL OUTCOMES|
|On achieving this qualification, the learner will be able to:
|ASSOCIATED ASSESSMENT CRITERIA|
|In particular assessors should check that the learner must demonstrate an ability to consider a range of options and make decisions about:
Because assessment practices must be open, transparent, fair, valid, reliable and ensure that no learner is disadvantaged in any way whatsoever, an integrated assessment approach is incorporated into the qualification.
As it is a Unit Standard based Qualification, both formative and summative assessment processes are accounted for.
|Benchmarking was done by comparison to Unit Standards / Outcomes of learning against:
|On completion of this qualification, besides careers in the formal Marketing Management industry, learners may also be able to carry out careers in:
1. The above is an indication rather than an exhaustive listing
2. In addition learners can specialise in an industry sector e.g. EMCG; Retail, Wholesale, Motor; Insurance etc
3. Learners can also become even more specialised such as Call Center; Internet Marketing; Point of Sale etc
A learner could follow a career in the Marketing Management field focusing on FMCG and undertaking it in Call Centers.
Anyone wishing to be assessed against this Qualification may apply to be assessed by any assessment agency, assessor or provider institution that is accredited by the Services SETA ETQA.
|CRITERIA FOR THE REGISTRATION OF ASSESSORS|
|For an applicant to register as an assessor, the applicant needs:
|As per the SAQA Board decision/s at that time, this qualification was Reregistered in 2012; 2015.|
|ID||UNIT STANDARD TITLE||PRE-2009 NQF LEVEL||NQF LEVEL||CREDITS|
|Core||10103||Conceptualise innovative customer service systems and strategies||Level 7||Level TBA: Pre-2009 was L7||30|
|Core||10102||Create a culture of customer service in the supply chain||Level 7||Level TBA: Pre-2009 was L7||20|
|Core||10098||Develop a public relations and marketing campaign||Level 7||Level TBA: Pre-2009 was L7||20|
|Core||10095||Develop a vision for an organisation||Level 7||Level TBA: Pre-2009 was L7||20|
|Core||10099||Generate alternative opportunities||Level 7||Level TBA: Pre-2009 was L7||10|
|Core||10100||Instil marketing culture in all stakeholder groups||Level 7||Level TBA: Pre-2009 was L7||8|
|Core||10097||Manage a marketing unit (Internal or External)||Level 7||Level TBA: Pre-2009 was L7||60|
|Core||10096||Monitor and evaluate a strategic marketing plan||Level 7||Level TBA: Pre-2009 was L7||20|
|Core||10101||Set marketing ethics policy||Level 7||Level TBA: Pre-2009 was L7||6|
|Core||10105||Set research policy||Level 7||Level TBA: Pre-2009 was L7||10|
|Core||10104||Sponsor research projects||Level 7||Level TBA: Pre-2009 was L7||10|
|Fundamental||8046||Communicate at an advanced level and maintaining interpersonal relations||Level 6||Level TBA: Pre-2009 was L6||20|
|Elective||10116||Co-ordinate and synergize strategic marketing plan||Level 7||Level TBA: Pre-2009 was L7||40|
|Elective||10118||Manage specialised areas in marketing management||Level 7||Level TBA: Pre-2009 was L7||40|
|Elective||10117||Position a market strategy||Level 7||Level TBA: Pre-2009 was L7||40|
|Elective||10115||Set marketing policy to meet business strategic plan||Level 7||Level TBA: Pre-2009 was L7||40|
|LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION:|
|PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION:|
|This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.